|By Business Wire||
|March 18, 2014 10:01 AM EDT||
Imation (NYSE:IMN), a global data storage and information security company, today announced it has been awarded a 5-Star rating in the CRN 2014 Partner Program Guide. The annual directory is the definitive listing of technology vendors that service solution providers or provide products through the IT channel. The 5-Star Partner Program rating recognizes an elite subset of companies that offer solution providers the best partnering elements in their channel programs.
The Imation Storage Solutions Channel Program has hundreds of partners across three tier levels (Executive, Concierge and Standard) and market segments (specialties include backup and recovery software, cloud applications/software, data and information management, enterprise network storage, SMB network storage and general storage). Imation works hard to support its entire network of channel partners, from qualified leads and comprehensive training to discount promotions and incentive programs. This year, Imation is especially focused on expanding partner access to its content syndication program and developing more partner forums for sharing of information and best practices.
To determine the 2014 5-Star recipients, The Channel Company’s Research team assessed each vendor’s application based on investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support and communication.
“Solution providers have a lot of choices when it comes to selecting vendor partners. Identifying the right vendor, with the right technologies, and the right approach can make all the difference,” said Robert Faletra, CEO, The Channel Company. “Our annual Partner Program Guide and 5-Star rating recognizes the very best channel programs available in the market today to help solution providers determine which vendor delivers the best partner elements for their individual business goals.”
“Our channel partners are integral to our team, and we’re doing all we can to give them opportunities to add value through their own services and help them succeed,” said Mike Stolz, Imation's vice president of marketing and technical support for Imation's Nexsan solutions. “We have exciting times ahead, and our Nexsan storage products are clear market leaders. We’ll continue to work with our partners to bring leading storage solutions that solve real business problems to the market.”
The 2014 Partner Program Guide will be featured on CRN.com and the 5-Star Partners listing will be highlighted in the April issue of CRN.
Imation (NYSE: IMN) is a global data storage and information security company. Our products and solutions help organizations and individuals store, manage and protect their digital content. Imation’s storage and security portfolio includes Nexsan high-density, archive and solid-state optimized unified hybrid storage solutions; IronKey™ mobile security solutions that address the needs of professionals for secure data transport and mobile workspaces; and consumer storage solutions, audio products and accessories sold under the Imation, Memorex and TDK Life on Record brands. Imation reaches customers in more than 100 countries through a powerful global distribution network. For more information, visit www.imation.com.
About The Channel Company
The Channel Company is the channel community's trusted authority for growth and innovation, with established brands including CRN, XChange Events, IPED, and SharedVue. For more than three decades, we have leveraged our proven and leading-edge platforms to deliver prescriptive sales and marketing solutions for the technology channel. The Channel Company provides Communication, Recruitment, Engagement, Enablement, Demand Generation and Intelligence services to drive technology partnerships. Learn more at www.thechannelcompany.com.
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Imation, the Imation logo, Nexsan, the Nexsan by Imation logo, IronKey and Memorex are trademarks of Imation Corp. TDK Life on Record is a trademark of TDK Corporation and is used under license. All other trademarks are property of their respective owners.