|By PR Newswire||
|March 18, 2014 12:26 PM EDT||
BLACKSBURG, Va., March 18, 2014 /PRNewswire/ -- Heyo, a software as a service (SaaS) company providing a social marketing platform for small businesses looking to capture likes, emails, and sales, today announced the closing of its Series A financing, a $2 million round from Valleys' Ventures, LP of Radford, VA. Heyo intends to use the investment proceeds to accelerate its product development initiatives and user growth, by allowing the company to increase its hiring of developers.
Heyo is unique in providing a simple interface for users to plan social media campaigns that are pre-tested and result in high conversion rates. Heyo's mission is to better connect users to existing and potential customers and therefore sell more products and services through social networks.
"We are extremely pleased with the results and look forward to selling more bags and engaging with even more customers using Heyo," said Amy Lombard, marketing manager at Mixed Bag Designs.
The more users adopt the Heyo platform, the better Heyo serves each user. Heyo monitors campaign success and then recommends the highest converting campaign strategies to other customers. The Heyo platform has the potential to drive success to businesses that previously struggled to get results from social marketing.
"Using Heyo, we added over 1,750 likes to our company's Facebook page and we've added over 900 emails to our database in under a week with no paid advertising," said Maggie Henris, the Social Media Manager for Joe's Entertainment.
Heyo's growth is directly correlating to the success it's helping businesses achieve. The company added 118 trials in July of 2013. This number has grown 2,585%, to trial additions of 3,047 in January alone. Additionally, customer growth continues to accelerate. Heyo added more customers in February of this year than it added in the entire fourth quarter of last year.
In addition to small businesses, agencies are transitioning from higher priced social marketing solutions and instead using Heyo to manage and launch social campaigns for their clients. "Our clients are valuing our services and wanting to pay us more each month due to the success Heyo is helping us create," said Patrick Eckstrom, CEO of MySMN Agency, which serves clients ranging from restaurants to lawyers.
Speaking for Valleys' Ventures, Rob Patzig, Chief Investment Officer of Third Security, LLC, said, "Nathan Latka has a clear vision for Heyo and a deep understanding of what small and medium sized businesses need to take advantage of social media. We are excited to be a part of this opportunity and are particularly excited about a product release coming later this year." Valleys' Ventures, the sole investor in this round, joins existing investors in Heyo, including David Cohen of Techstars and Paul Singh of 500 startups.
Founder and CEO Nathan Latka says, "We will continue to obsess over building the most valuable social media marketing tool for small businesses and are focused on achieving this goal. We're excited to grow our team and will be aggressively hiring the sharpest engineering and marketing minds we can find to prepare for a new product release later this year - one that we think will really excite people."
If you're curious what that product release might be, Latka says you should go to Heyo.com and sign up for a trial on the home page.
Founded in 2012, Heyo is a Blacksburg, VA based company that provides a social marketing platform for small businesses looking to capture likes, emails, and sales. Heyo is a SaaS company operating under Lujure Media Inc.
For more information, visit www.heyo.com
ABOUT VALLEYS' VENTURES
Valleys' Ventures, LP is a regional venture capital fund. The fund's general partner is managed and operated by Third Security, LLC. Third Security is a venture capital firm formed in 1999 to manage investments in public and private companies. The Third Security team leverages its experience and expertise to guide companies toward category dominance. More information is available at the firm's website, www.thirdsecurity.com.
CONTACT: Nathan Latka, 800-844-8640
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
Nov. 24, 2014 07:30 AM EST Reads: 1,150
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
Nov. 23, 2014 07:30 PM EST Reads: 1,698
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
Nov. 23, 2014 12:30 PM EST Reads: 1,376
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 23, 2014 12:00 PM EST Reads: 1,635
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
Nov. 23, 2014 11:00 AM EST Reads: 1,345
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
Nov. 23, 2014 08:00 AM EST Reads: 1,473
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
Nov. 23, 2014 07:45 AM EST Reads: 1,475
We are all here because we are sold on the transformative promise of The Cloud. But what good is all of this ephemeral, on-demand infrastructure if your usage doesn't actually improve the agility and speed of your business? How must Operations adapt in order to avoid stifling your Cloud initiative? In his session at DevOps Summit, Damon Edwards, co-founder and managing partner of the DTO Solutions, will highlight the successful organizational, process, and tooling patterns of high-performing c...
Nov. 23, 2014 02:00 AM EST Reads: 1,227
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from ha...
Nov. 22, 2014 10:00 PM EST Reads: 1,402
Software-driven innovation is becoming a primary approach to how businesses create and deliver new value to customers. A survey of 400 business and IT executives by the IBM Institute for Business Value showed businesses that are more effective at software delivery are also more profitable than their peers nearly 70 percent of the time (1). DevOps provides a way for businesses to remain competitive, applying lean and agile principles to software development to speed the delivery of software that ...
Nov. 22, 2014 08:00 PM EST Reads: 1,533
Docker offers a new, lightweight approach to application portability. Applications are shipped using a common container format and managed with a high-level API. Their processes run within isolated namespaces that abstract the operating environment independently of the distribution, versions, network setup, and other details of this environment. This "containerization" has often been nicknamed "the new virtualization." But containers are more than lightweight virtual machines. Beyond their small...
Nov. 22, 2014 06:45 PM EST Reads: 1,343
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Nov. 22, 2014 05:45 PM EST Reads: 1,467
ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
Nov. 22, 2014 05:30 PM EST Reads: 1,316