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SYS-CON MEDIA Authors: Liz McMillan, Esmeralda Swartz, Hovhannes Avoyan, Elizabeth White, Kevin Jackson

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DU Battery Saver and DU Speed Booster Announce "Power the Earth" Earth Hour Campaign

CUPERTINO, CA -- (Marketwired) -- 03/18/14 -- DU Apps Studio, the team behind the popular Android apps DU Battery Saver and DU Speed Booster, has announced that it will be celebrating Earth Hour 2014 with a contest to raise awareness about the ways in which people can save energy and time using their smartphones. Participants will be eligible to win new Android smartphones and tablets.

As part of the promotion, the DU Apps Studio team has created a variety of infographics that illustrate the problems and effects of short battery life and slow smartphone performance. These graphics will be released once a week on the DU Apps Facebook page, and will play a central role in the contest. The first graphic in the series illustrates the power consumption of the world's smartphones and is included here:

The Earth Hour "Power the Earth" contest will take place from March 21st to March 31st. Details can be found below, and at www.duapps.com/earthhour/.

Contest instructions:

1) On March 21st, visit the DU Apps Facebook page at www.facebook.com/duapps;
2) Answer the "Power the Earth" question posted on the DU Apps Facebook page by sending the DU Apps Studio team a private Facebook message;
3) Wait for a response to see if you've won a smartphone or a tablet!

Throughout the contest, new questions will be added, giving users additional chances to win a prize. Winners will be chosen at random from all correct answers received by the DU Apps Studio team.

DU Battery Saver and DU Speed Booster are free Android products from DU Apps Studio, a global product team of Baidu (NASDAQ: BIDU). The two apps are consistently ranked on Google Play's top 5 list for Tools and Productivity, and can be downloaded for free at: http://bit.ly/IUOPVh and http://bit.ly/OoozVF. More information on the "Power the Earth" campaign can be found on the DU Apps Studio website at www.duapps.com.

About Baidu
Baidu, Inc. is the leading Chinese language Internet search provider and developer of award-winning PC, Web and mobile products. As a technology-based media company, Baidu aims to provide the best and most equitable way for people to find what they are looking for. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU." Currently, ten ADSs represent one Class A ordinary share.

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