SYS-CON MEDIA Authors: Liz McMillan, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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DealerSocket Partnering With String Auto Integration

SAN CLEMENTE, Calif., March 18, 2014 /PRNewswire/ -- DealerSocket has made revenue opportunities for dealerships even easier through the announcement of our latest addition to DealerSocket's Certified Partners (DCP) Program, String Automotive.  Now, clients of DealerSocket who also use String's business intelligence platform, the Dealer Positioning System, will have near real-time access to new insight about their CRM leads.

DealerSocket logo.

Through this partnership, DealerSocket will now instantaneously provide reporting on a dealership's received leads to the String Dealer Positioning System, or DPS.  The technical integration is almost real-time and will allow dealerships using both the DealerSocket CRM and the String DPS to save time and money -- no data exports or manual uploads needed.

More importantly, this integration should help dealers "connect the dots" between lead source, conversion events and sales, closing the attribution loop and highlighting potential areas for improvement. Dealers will be able to categorize leads by source – including primary, secondary and third-party sites – as well as check accuracy of leads by comparing CRM-entered leads to actual phone and chat data.  The end result: A clearer picture of what marketing activities, vendors and employees are producing the most ROI.

String's Dealer Positioning System empowers car dealers to make better decisions and improve ROI by visualizing their data. Their solution analyzes multiple sources of data from inside and outside the dealership to provide a rich, actionable picture of local markets and an objective view of what – and who – is working for each dealership.

To learn more about our DealerSocket's DCP program, visit http://www.dealersocket.com/partners-integrations/.

ABOUT DEALERSOCKET
Since 2001, DealerSocket has provided the automotive industry with the most comprehensive Customer Relationship Management (CRM) and training solutions available, allowing auto dealers to save time and money, and improve sales staff effectiveness, with one consolidated product. With the power to manage sales, service, CSI, marketing and training, DealerSocket is the complete source for all customer-facing automotive dealership departments.

DealerSocket's core CRM is enhanced by a powerful, customer-facing Mobile Portal application to keep in contact with customers and prospects via all mobile devices, a data-mining tool called RevenueRadar, an online process-training university called CarMind and an efficient CallCenter solution. These products can be used alone or in conjunction with the core CRM solution to provide an end-to-end marketing and revenue-producing engine. More than 140,000 users at over 3,500 auto dealerships throughout the U.S. and Canada now leverage DealerSocket's automotive CRM solution to optimize and manage marketing activities, sales processes, customer satisfaction and retention and service-department operations. For more information, call 866-684-3175, email [email protected], visit DealerSocket.com, like us at Facebook.com/DealerSocketCRM, or follow us on Twitter at @DealerSocketCRM.

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SOURCE DealerSocket

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