|By Business Wire||
|March 18, 2014 02:26 PM EDT||
Since developing the concept for DRYWORLD in early 2010, business partners Matt Weingart and Brian McKenzie have set the bar for innovation with their first product DRYFEET.
DRYFEET, adidas Prime Knit FS & Nike Magista. (Photo: Business Wire)
Today, the cutting edge product continues to deliver what the name suggests and much more:
- Its slip-on design pulls on over your favorite soccer, football or rugby boots
- Keeps athletes’ feet dry when it’s wet, warm when it’s cold
- Increased ball control
- Provides excellent compression around the whole foot
The two local Victoria athletes turned businessmen recently brought DRYFEET to the global marketplace, and are now going to battle with their fiercest competition yet.
“With two other big brands - Nike and Adidas – entering our space, we are just as easily going to enter theirs,” says McKenzie. “As actual customers of these companies growing up we recognize their strengths and weaknesses, which gives us a tremendous advantage on them. We welcome their challenge – always.”
The Canadian Sport Institute – SPIN – conducted independent testing for DRYWORLD. With findings that impressed all involved in the project and a huge consumer base, Weingart and McKenzie jumped headfirst into the world market.
As soon as DRYFEET was validated in the SPIN lab, the duo took the product on a 26-month athlete and public trial by fire, travelling from the shores of New Zealand to the coast of Ireland and everywhere in between.
Building on the international buzz, Weingart and McKenzie created a viral video. HOW TO PUT DRYFEET ON was viewed in 110 different countries – an aggressive ad campaign titled ONE OF THESE THINGS IS NOT LIKE THE OTHER.
The campaign, referred to as paradigm shifting, reached 40 million people over a six-month period, catching the attention of Nike and Adidas, among others.
“Any time another brand of that magnitude enters the market with a competing product, it creates even more excitement around the technology we own,” says Weingart.
DRYFEET, adidas Prime Knit FS & Nike Magista
With first-mover advantage in the Performance Footgear category created by DRYWORLD – including celebrity athlete endorsements from 16 world class athletes in rugby, soccer, CFL, NFL, fitness, boxing and MMA – DRYWORLD is poised to explode globally in 2014.
“I’ve been rocking my DRYFEET all last season and the start of pre-season this year. They make me play to the best of my ability no matter the conditions,” says BC Lions fullback Rolly Lumbala. “I’ve also had the privilege of being involved in the testing of the upcoming products and they are just as revolutionary.”
Having brought this highly engineered invention successfully to market in just over 2 years, DRYFEET is just the beginning for DRYWORLD Industries. With a full line of athletic products scheduled for release in 2014, Weingart and McKenzie find themselves in the midst of a capital raise to further spur along their innovations.
“The core of DRYWORLD's innovation is just that—staying DRY,” adds Weingart. “We’ve developed a full line of groundbreaking products based around this core. While R&D is still under lock and key, athletes should know there will soon be gear available to them that will create a major shift in the development of products in the sporting goods world.”
A battle for the ages has begun.
About DRYWORLD INDUSTRIES
DRYWORLD INDUSTRIES http://dryworldindustries.com is based in Victoria, B.C. Co-founders Matt Weingart and Brian McKenzie are seasoned lifelong rugby players who competed at the highest levels of their sport in all kinds of wet, sloppy and cold weather. All DRYWORLD products are designed by athletes and are independently lab tested by Sport Innovation Centre (SPIN), a division of the Canadian Sport Institute. DRYFEET is ready and available for sale online here BUY DRYFEET.
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile ...
Jan. 26, 2015 09:00 PM EST Reads: 2,545
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, ...
Jan. 26, 2015 07:45 PM EST Reads: 2,510
Companies today struggle to manage the types and volume of data their customers and employees generate and use every day. With billions of requests daily, operational consistency can be elusive. In his session at Big Data Expo, Dave McCrory, CTO at Basho Technologies, will explore how a distributed systems solution, such as NoSQL, can give organizations the consistency and availability necessary to succeed with on-demand data, offering high availability at massive scale.
Jan. 26, 2015 07:30 PM EST Reads: 1,523
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what th...
Jan. 26, 2015 06:15 PM EST Reads: 3,875
The Internet of Things (IoT) is rapidly in the process of breaking from its heretofore relatively obscure enterprise applications (such as plant floor control and supply chain management) and going mainstream into the consumer space. More and more creative folks are interconnecting everyday products such as household items, mobile devices, appliances and cars, and unleashing new and imaginative scenarios. We are seeing a lot of excitement around applications in home automation, personal fitness,...
Jan. 26, 2015 06:00 PM EST Reads: 2,815
Security can create serious friction for DevOps processes. We've come up with an approach to alleviate the friction and provide security value to DevOps teams. In her session at DevOps Summit, Shannon Lietz, Senior Manager of DevSecOps at Intuit, will discuss how DevSecOps got started and how it has evolved. Shannon Lietz has over two decades of experience pursuing next generation security solutions. She is currently the DevSecOps Leader for Intuit where she is responsible for setting and driv...
Jan. 26, 2015 06:00 PM EST Reads: 1,512
Dale Kim is the Director of Industry Solutions at MapR. His background includes a variety of technical and management roles at information technology companies. While his experience includes work with relational databases, much of his career pertains to non-relational data in the areas of search, content management, and NoSQL, and includes senior roles in technical marketing, sales engineering, and support engineering. Dale holds an MBA from Santa Clara University, and a BA in Computer Science f...
Jan. 26, 2015 06:00 PM EST Reads: 3,078
SYS-CON Events announced today that CodeFutures, a leading supplier of database performance tools, has been named a “Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. CodeFutures is an independent software vendor focused on providing tools that deliver database performance tools that increase productivity during database development and increase database performance and scalability during production.
Jan. 26, 2015 06:00 PM EST Reads: 1,687
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. ...
Jan. 26, 2015 05:45 PM EST Reads: 3,120
Vormetric on Wednesday announced the results of its 2015 Insider Threat Report (ITR), conducted online on their behalf by Harris Poll and in conjunction with analyst firm Ovum in fall 2014 among 818 IT decision makers in various countries, including 408 in the United States. The report details striking findings around how U.S. and international enterprises perceive security threats, the types of employees considered most dangerous, environments at the greatest risk for data loss and the steps or...
Jan. 26, 2015 05:00 PM EST Reads: 1,537
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP ...
Jan. 26, 2015 05:00 PM EST Reads: 2,527
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Jan. 26, 2015 05:00 PM EST Reads: 7,614
Storage administrators find themselves walking a line between meeting employees’ demands to use public cloud storage services, and their organizations’ need to store information on-premises for security, performance, cost and compliance reasons. However, as file sharing protocols like CIFS and NFS continue to lose their relevance, simply relying only on a NAS-based environment creates inefficiencies that hurt productivity and the bottom line. IT wants to implement cloud storage it can purchase a...
Jan. 26, 2015 04:45 PM EST Reads: 726
Cloud Technology Partners on Wednesday announced it has been recognized by the Modern Infrastructure Impact Awards as one of the Best Amazon Web Services (AWS) Consulting Partners. Selected by the editors of TechTarget's SearchDataCenter.com, and by votes from customers and strategic channel partners, the companies acknowledged by the Modern Infrastructure Impact Awards represent the top providers of cloud consulting services for AWS including application migration, application development, inf...
Jan. 26, 2015 03:00 PM EST Reads: 1,327
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 26, 2015 02:45 PM EST Reads: 2,252