Click here to close now.

SYS-CON MEDIA Authors: Leon Fayer, Ruxit Blog, Carmen Gonzalez, Kevin Jackson, Peter Silva

News Feed Item

MARCA and Oddslife Launch Social Sports Game EL GURU

LONDON, March 19, 2014 /PRNewswire/ --



MARCA enters the social gaming arena with EL GURU, a bespoke social betting solution developed by London-based Oddslife Ltd.

     (Photo: http://photos.prnewswire.com/prnh/20140319/675099 )

Spanish media giant MARCA, famous for its daily coverage of Real Madrid, has entered the social gaming arena thanks to a partnership with social betting technology supplier Oddslife Ltd. Using the Oddslife platform, MARCA has launched 'MARCA EL GURU' - a customised social sportsbook platform that allows users to engage and compete with each other using their knowledge of sports.

The partnership has seen Oddslife add fresh features and new devices to its social sportsbook solution to help motivate users and increase engagement, including:

  • Missions
  • Profile badges
  • Virtual trophies
  • Compelling storylines and narrative
  • Memorable sports moments
  • Levelling up and unlockable features
  • Leaderboards and prize systems
  • World Cup competitions

These features will be available across Web, iOS App and Facebook App with a single sign-on whereby users can have the same experience whenever and wherever they play.

MARCA Director Carlos Gonzalez said: "We have been very pleased at the reception that MARCA EL GURU has received from our users after just six weeks and we are already planning to take our engagement to the next level with the creation of apps for iPhone and Facebook. We are very excited about the World Cup version which we believe will attract many more users."

MARCA has now joined a growing list of media companies from around Europe that have adopted Oddslife social betting solution, which includes Bold.dk in Denmark, Sportal.bg in Bulgaria and Greece's Sport-fm.gr.

Oddslife CEO and founder Rasmus Sojmark praised the new partnership: "MARCA EL GURU really shows off the capabilities of our platform. Working with MARCA is a great coup for our team, as their brand and loyal following make them the ideal partner."

Sojmark added: "We're now searching for more media brands in other countries who want to get involved with the thrill of sports betting without having to invest the time and the expense involved in getting a full betting licence or developing their own social games. Our social sportsbook can be applied to both regulated and unregulated markets, as we are not taking real money bets.

"With the World Cup this summer providing an excellent opportunity for customer engagement, we have also created a product specific for the tournament, allowing media brands to dip their toe in and see what social sports betting is all about."

About MARCA:

MARCA is the leading sports media in Spain with over 6 million monthly unique users, around 40 million unique visits and half a billion monthly impressions in its website MARCA.com, and more than 2.75 million readers of MARCA newspaper as well as 1.8 million fans on Facebook.

About Oddslife:

Founded in 2009, social technology start-up Oddslife Ltd. is a leading supplier of social sports betting technology to the gambling and media industries. Oddslife has a very experienced team with a strong skill set ranging from sports betting and online gaming to player acquisition marketing, affiliate marketing, software development and social turnkey gaming services. Oddslife has grown its number of employees to 18 people based in the UK, Denmark, Spain, and Thailand.

To find out more about Oddslife visit: http://www.oddslife.com

Oddslife will be sponsoring SBCnews.co.uk's Betting on Football conference at Stamford Bridge on 8 May, so we hope to see you there and discuss our technology.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that FierceDevOps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. FierceDevOps keeps software developers and IT operations personnel updated on the latest news and trends around the rapidly evolving role of the traditional IT worker.
GENBAND has announced that SageNet is leveraging the Nuvia platform to deliver Unified Communications as a Service (UCaaS) to its large base of retail and enterprise customers. Nuvia’s cloud-based solution provides SageNet’s customers with a full suite of business communications and collaboration tools. Two large national SageNet retail customers have recently signed up to deploy the Nuvia platform and the company will continue to sell the service to new and existing customers. Nuvia’s capabili...
WHOA.com has announced the newest addition to its data center footprint with the expansion into Equinix's newest state-of-the-art facility: DC-11 Washington, DC IBX+. Located in Ashburn, VA, this data center expands Whoa.com's presence to meet rapidly expanding customer demand for secure cloud solutions. Equinix, Inc. operates International Business Exchange™ (IBX®) data centers in 32 markets across 15 countries in the Americas, EMEA, and Asia-Pacific. Equinix is committed to operating faciliti...
SYS-CON Events announced today that the DevOps Institute has been named “Association Sponsor” of SYS-CON's DevOps Summit, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. The DevOps Institute provides enterprise level training and certification. Working with thought leaders from the DevOps community, the IT Service Management field and the IT training market, the DevOps Institute is setting the standard in quality for DevOps education and training.
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborat...
WSM International is launching a DevOps services division that offers assessment, consulting and implementation to large enterprises and organizations with complex infrastructures. This is the first independent services company to create a dedicated practice to help organizations looking to transition to the DevOps model. The concept of DevOps is to blend information technology (IT) software development with operations to optimize the computing infrastructure according to the specific needs of ...
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
The WebRTC Summit 2014 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things...
Hosted PaaS providers have given independent developers and startups huge advantages in efficiency and reduced time-to-market over their more process-bound counterparts in enterprises. Software frameworks are now available that allow enterprise IT departments to provide these same advantages for developers in their own organization. In his workshop session at DevOps Summit, Troy Topnik, ActiveState’s Technical Product Manager, will show how on-prem or cloud-hosted Private PaaS can enable organ...
DevOps tasked with driving success in the cloud need a solution to efficiently leverage multiple clouds while avoiding cloud lock-in. Flexiant today announces the commercial availability of Flexiant Concerto. With Flexiant Concerto, DevOps have cloud freedom to automate the build, deployment and operations of applications consistently across multiple clouds. Concerto is available through four disruptive pricing models aimed to deliver multi-cloud at a price point everyone can afford.
Today, IT is not just a cost center. IT is an enabler and driver of business. With the emergence of the hybrid cloud paradigm, IT now has increasingly more capabilities to create new strategic opportunities for a business. Hybrid cloud allows an organization to utilize multi-tenant public clouds, dedicated private clouds, bare metal hosting, and the associated support and services for the right use cases through an on-demand, XaaS model. This model of IT creates tremendous opportunities for busi...
Business as usual for IT is evolving into a “Make or Buy” decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud busi...
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed...