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Entertainment Direct Asia Reveals New Video Management and Optimization Suite for China

Entertainment Direct Asia (EDA) makes further inroads into the rapidly growing online video market with new analytics and tools for content producers and owners

SHANGHAI, March 19, 2014 /PRNewswire/ -- Entertainment Direct Asia (EDA) has announced the next phase of its three-pronged strategy designed to make the Shanghai-based startup a major player in China, the world's top online video market.

Under one roof, EDA now offers three key elements for online success in China's fragmented digital content landscape: consumer engagement, content management, and monetization—all powered by essential optimization tools, analytics, and a robust purpose-built platform.

The first component of EDA's strategy was the introduction of Lojiao, the company's social engagement platform for leading brands, artists, and celebrities. The Lojiao platform enables users, consumers, and fans to interact and engage on web and mobile far beyond just "liking" or "tweeting."

EDA is perfectly positioned to service the exploding online video market in China, where YouTube is blocked and as many as eight alternative video service providers split the almost 450 million viewers who devour 5.7 billion hours of content every month. 76% of people surveyed in China already say they would rather watch online videos than TV.

Gonz Ferrero, CEO of EDA, said, "The online video market in China is exploding at a mind-boggling pace and is evolving very differently than in any other market. There is an incredible pent-up demand for better video management and optimization tools that are not specific to any single one of the many major online video service providers. We're pushing the envelope, and getting a great response."

EDA was conceived and founded by digital media venture studio Designed for Revolution (DFR), whose investors include Dream Incubator, Siemer Ventures, and others.

About Entertainment Direct Asia

Entertainment Direct Asia (EDA) is redefining the way digital content is delivered, consumed, and monetized in China. The company's Lojiao platform powers tailor-made fan hubs that integrate with third-party services to create engaging web and mobile destination sites for brands, artists, and celebrities to unlock the passion of their customers and fans. EDA was conceived and launched by digital media venture studio Designed for Revolution (DFR). For more information please visit lojiao.com and dfra.com.

About DFR Asia

Designed for Revolution (DFR) is the first startup venture studio in Asia and the first in the world focused exclusively on media and entertainment. Founded in 2008 by Asia media and technology veterans John Possman and Rick Myers, DFR, under its venture studio model, conceives, sets up, funds, and scales new startup ventures from inception. The company's ventures in Japan and China are leading the transformation now taking place in digital media, mobile, and entertainment in Asia. For more information please visit dfra.com.

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