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SYS-CON MEDIA Authors: Andy Jonak, Carmen Gonzalez, John Wetherill, Lori MacVittie, Roger Strukhoff

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Cisneros Interactive and PERFORM Group Announce an Exclusive Advertising Representation Deal for Latin America

Cisneros Interactive, a corporate division that encompasses all of Cisneros’ digital initiatives, announced an exclusive advertising representation deal with PERFORM, the world’s leading digital sports content group. Under the terms of the agreement, Cisneros Interactive’s mobile and online ad networks for the Americas, Adsmovil and RedMas, respectively, will commercialize PERFORM’s vast advertising inventory and products in certain Latin American markets.

“PERFORM has always been a pioneer and leader in the digital sports category. Its exclusive and proprietary partnerships with a collection of today’s most popular sports and soccer assets offers one of the best point of entries to connecting with a great number of avid sports fans in Latin America,” emphasized Victor Kong, President of Cisneros Interactive. “This partnership gives Adsmovil and RedMas advertisers access to premium sports inventory and the opportunity for brands to engage with consumers across the web and their mobile devices with video pre-rolls, rich media, and traditional advertising. It enhances their already strong coverage in major Latin American markets.”

PERFORM offers brands and ad agencies two major opportunities in Latin America: first, to advertise on Goal, which attracts over 44 million unique global users per month and is Latin America’s largest soccer site; and second, the ability to reach passionate soccer and sports fans when they are watching game highlights across a variety of premium publisher sites. PERFORM, which reaches 180 million sports fans around the globe every month, syndicates video highlights across multiple major media sites such as Mediotiempo in Mexico and Gazeta Esportiva in Brazil. With rights for Copa Libertadores, Copa Suramericana, Ligue 1 Francesa, Serie A Italiana, Liga Argentina, Liga Mexicana, ATP, UFC and NBA, PERFORM truly has a unique product.

“Partnering with RedMas and Adsmovil, the leading networks in online and mobile advertising in Latin America, will bring tremendous value to sports fans, leagues and advertisers in the region. By combining their extensive geographic coverage across Latin America with our premium digital sports content and reach, we will enable brands to execute cohesive, content-driven campaigns using a variety of digital advertising solutions,” stated Federico Polak, GM, PERFORM Latin America.

This deal allows Adsmovil and RedMas to sell mobile and online display media and video at a pan-regional level out of its Miami headquarters, and in territories such as Puerto Rico, Venezuela, and Peru – markets where PERFORM does not have a direct sales force. This partnership will offer brands in these countries their first opportunity to advertise on one of the largest digital sports platforms today, effectively targeting the fanatical communities that access PERFORM’s assets.

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