|By Business Wire||
|March 19, 2014 11:02 AM EDT||
Research and Markets (http://www.researchandmarkets.com/research/8pkk6w/growth) has announced the addition of the "Growth Opportunities in Global Gaming Software Industry 2013 - 2018: Trends, Forecasts and Opportunities Analysis" report to their offering.
In the last five years, APAC (Asia Pacific) and Rest of the Word (ROW) have emerged as the fastest growing regions in global gaming software market. The growth in these regions has been driven by increased consumer spending, growth in internet penetration, robust sales of handheld devices, and growing number of younger age population. On the other hand, growth in North America and Europe slowed down during the last five years as these regions were largely affected by global economic slowdown. ROW gaming software industry is expected to witness the highest growth during 2013-2018.
This research indicates that among all the market segments, mobile and online segments are expected to register robust growth over the forecast period. Strong economic growth in the emerging markets, such as India, China, Indonesia, and Malaysia will result in high disposable income for entertainment. Young population in the emerging markets is likely to increase which will prove to be sales booster for the gaming software industry. Mobile, social, and online gaming segments are anticipated to grow continuously as they are suitable for lower income segments of population. Rapid growth of broadband and other high speed internet facilities have led to huge growth potential for online gaming sector. Increasing penetration of tablet and smartphones is further boosting the global gaming software industry to the next level.
The author outlines that piracy is one of the key challenges which hinder the growth of global gaming software industry, especially in the emerging nations such as China and India where per capita income is relatively low. Industry players are required to come up with innovative offerings with economical pricing to overcome this challenge. Increasing cost to develop new gaming software with continuous evolvement in customer behavior is also creating challenge for the global gaming software industry to maintain and increase its acceptance in the market.
For more information visit http://www.researchandmarkets.com/research/8pkk6w/growth
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