|By Marketwired .||
|March 19, 2014 11:13 AM EDT||
LAFAYETTE, CA -- (Marketwired) -- 03/19/14 -- As awareness of the perils of plastics grows, an eco mom business is responding with the release of a new plastic-free and ocean-friendly lunchware collection designed to help families pack lunch without plastic.
"Lunchtime is a great time for families to think twice about their daily plastic habits," said Sandra Ann Harris, who founded ECOlunchbox at her kitchen table in Lafayette, Calif. five years ago to make available plastic-free lunchware that's healthy for people and the planet.
"The toxins in plastic don't belong in our food, especially when it comes to kids," Harris explained, "and we don't need any more plastic littering our oceans, beaches and lands."
The unique, aquatic-themed Blue Water Bento container is made from non-toxic stainless steel and has a food-grade silicone lid with an embossed blue wave. The silicone lid offers the "leak-free convenience of a plastic lid without the plastic," Harris explained. Silicone is a non-toxic and plastic-free material made from silica, which is also used to manufacture glass.
The Splash Box bento lunch box coordinates with three Blue Water Bento organic cotton lunch sacks featuring: a blue whale, a green dolphin and an orange sea horse.
"It's really shocking how much plastic washes up on our shores," said Angela Haseltine Pozzi whose non-profit organization Washed Ashore builds large art sculptures from plastic marine debris to bring attention to the issue of plastic pollution in our oceans.
"I love what ECOlunchbox has done with their new Blue Water Bento collection," Pozzi said, taking a break from installing sculptures at Sea World parks nationwide, "because it directly connects the dots between our behavior as humans and how using less plastic can help out the critters in our oceans and the environment in general."
Non-Toxic and Ocean Friendly
In recent years, the health hazards of bisphenol-A (BPA) and other plastic toxins have been well publicized. Scientists and doctors have linked toxins in the petroleum-based material to diseases, such as cancer, diabetes, and obesity.
Environmental non-profits, like 5 Gyres, as well as major media reports, have also called attention to the accumulation of plastic debris in our oceans, such as the Great Pacific Garbage Patch, where plastic trash is hurting, poisoning and killing marine life throughout the world.
"I decided to call the new line 'Blue Water Bento,' because I wanted to connect the plastic-free lunch theme with helping out marine life in our oceans," Harris explained. "When kids go to natural history museums, aquariums or other environmental centers, they often are learning these days about the big problems with plastics in the environment, like the Great Pacific Garbage Patch. That's great! It's important to open their eyes to these problems, but I think it's equally crucial families don't walk away feeling hopeless or powerless.
"What we're trying to do with our Blue Water Bento collection is inspire people to 'do their part' by living life with less plastic," the San Francisco Bay Area eco mom entrepreneur added. "Everyone eats lunch, right? Why not start making change every day at lunchtime by packing a non-toxic and waste-free lunch?"
With its colorful blue silicone lid and a humpback whale swimming across its packaging through information bubbles and ocean jokes, the look of the company's aquatic-themed Splash Box is decidedly more modern and contemporary than the classic artisanal ECOlunchbox line. It's currently available through the company's online store for pre-orders.
"Packing a waste-free and plastic-free lunch is something that even the smallest child can do to start building a lifetime of healthy green habits," said Pozzi of Washed Ashore. "Our sculptures try to excite people around the idea of helping to save our oceans, but sometimes it's hard for families to know how to get started. I'm so happy ECOlunchbox is part of educating and activating people to use less plastic!"
Lunchbox Is Tool For Change
The new bento is expected to be available starting this summer through ECOlunchbox's distribution network, which includes The Container Store, select Whole Foods markets, independent natural grocery stores and children's boutiques nationwide. ECOlunchbox will also be seeking placement for the product in aquariums and natural history museums so families who have learned about plastics can go to the gift shop and buy a Blue Water Bento as a tool to help them green their lifestyles.
Since ECOlunchbox was founded in 2009, the company has sold tens of thousands of their ECOlunchbox Three-in-One, Solo Cube, Tri Bento and other lunchboxes as well as ECOlunchpod and ECOdipper snack containers, various lunchbags and accessories. The lunchware sold has helped families avert millions of pieces of trash from the environment.
"Over the years we have heard the need again and again from our community that they loved our 100% stainless steel lunchboxes - non-toxic, dishwasher safe, rugged, plastic free! What else could they dream for?" Harris said. "Loud and clear we kept hearing that families wanted a non-toxic and plastic-free lunchbox that was also leak-free. Now they can have their lunch and eat it too!"
Embedded Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=2546034
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2546031
For more information, please contact
925-298-9220 ext 1
Or Email Contact
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
Dec. 26, 2014 01:00 PM EST Reads: 2,595
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
Dec. 26, 2014 01:00 PM EST Reads: 2,036
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
Dec. 26, 2014 12:30 PM EST Reads: 1,860
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
Dec. 26, 2014 12:00 PM EST Reads: 1,689
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
Dec. 26, 2014 11:15 AM EST Reads: 2,304
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 26, 2014 11:00 AM EST Reads: 1,780
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
Dec. 26, 2014 11:00 AM EST Reads: 1,993
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective ...
Dec. 26, 2014 11:00 AM EST Reads: 1,907
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
Dec. 26, 2014 11:00 AM EST Reads: 2,074
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
Dec. 26, 2014 11:00 AM EST Reads: 2,159
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Dec. 26, 2014 10:00 AM EST Reads: 7,120
Fundamentally, SDN is still mostly about network plumbing. While plumbing may be useful to tinker with, what you can do with your plumbing is far more intriguing. A rigid interpretation of SDN confines it to Layers 2 and 3, and that's reasonable. But SDN opens opportunities for novel constructions in Layers 4 to 7 that solve real operational problems in data centers. "Data center," in fact, might become anachronistic - data is everywhere, constantly on the move, seemingly always overflowing. Net...
Dec. 26, 2014 10:00 AM EST Reads: 1,971
What do a firewall and a fortress have in common? They are no longer strong enough to protect the valuables housed inside. Like the walls of an old fortress, the cracks in the firewall are allowing the bad guys to slip in - unannounced and unnoticed. By the time these thieves get in, the damage is already done and the network is already compromised. Intellectual property is easily slipped out the back door leaving no trace of forced entry. If we want to reign in on these cybercriminals, it's hig...
Dec. 26, 2014 10:00 AM EST Reads: 1,750
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
Dec. 26, 2014 09:30 AM EST Reads: 1,736
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
Dec. 26, 2014 09:00 AM EST Reads: 2,021