SYS-CON MEDIA Authors: Kevin Benedict, Gilad Parann-Nissany

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TechTarget Launches IT Deal Alert™: Account Watch, a Subscription-Based Intelligence Service to Pinpoint Active Technology Deals

Leading technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced IT Deal Alert™: Account Watch, a new annual subscription service powered by its Activity Intelligence™ platform. This annual service from TechTarget is designed to help sales and marketing departments within technology companies leverage purchase intent data to identify active technology projects and better pinpoint deals.

TechTarget’s breadth and depth of targeted content allows IT Deal Alert: Account Watch to identify active technology projects based on the activity of serious buyers in over 80 technology-specific segments across the Data Center, Networking, Storage, Security, and Business Applications markets. This real-time data makes prospecting more efficient and allows technology companies to better target opportunities to win more deals.

Through an easy-to-use API that can be set up in 15 minutes, this new service brings the power of TechTarget’s Activity Intelligence platform right into customers’ Salesforce.com CRM systems and allows sales teams to prioritize their prospects and have more productive conversations.

“The targeted content across our network attracts millions of serious technology buyers and the intelligence we have helps us anticipate their needs and deliver the right information to them at the right time. IT Deal Alert: Account Watch provides our customers with direct access to the same kind of valuable intelligence and purchase intent data to help grow their pipelines, win deals, and increase market share,” said Greg Strakosch, Chairman and CEO, TechTarget.

Pricing for this new service from TechTarget will be $60,000 per year per technology segment. To learn more about IT Deal Alert: Account Watch and TechTarget’s world-class suite of intelligence driven services, visit http://www.techtarget.com/html/it-deal-alert.html.

About TechTarget

TechTarget (NASDAQ: TTGT) is the online intersection of serious technology buyers, targeted technical content and technology providers worldwide. Our extensive network of online and social media, powered by TechTarget’s Activity Intelligence™ platform, redefines how technology marketers view and engage technology buyers based on their active projects, specific technical priorities and business needs. With more than 120 technology-specific websites and a wide selection of custom advertising, branding, lead generation, and sales enablement solutions, TechTarget delivers unparalleled reach and innovative opportunities to drive technology marketing success around the world.

TechTarget has offices in Atlanta, Beijing, Boston, Cincinnati, London, Munich, Paris, San Francisco, Singapore and Sydney.

To learn how you can engage with serious technology buyers worldwide, visit techtarget.com and follow us @TechTarget.

(C) 2014 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks, and Activity Intelligence and IT Deal Alert are trademarks of TechTarget. All other trademarks are the property of their respective owners.

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