SYS-CON MEDIA Authors: Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel, Peter Silva

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Jeanne Beker to Emcee TFI New Labels® 2014

Canadian fashion icon supports the nation's top emerging designers

TORONTO, ONTARIO -- (Marketwired) -- 03/19/14 -- Editors Note: There are four photos associated with this release.

The Toronto Fashion Incubator (TFI) has teamed up with fashion icon and host of Bell Media's FashionTelevisionChannel, Jeanne Beker, to bring her notoriety to the stage at TFI New Labels® 2014 as the event's official emcee. On May 5, 2014 at the chic One King West, four emerging Canadian designers will compete in the competition and runway show for the chance to receive a $25,000 cash prize for Most Promising New Label presented by Suzanne Rogers.

"I'm delighted to lend my support to the Canadian fashion industry by hosting this year's TFI New Labels," said Jeanne Beker. "The TFI is an essential organization in helping bring our nation's design talents to the forefront of the industry."

TFI New Labels® is a highly regarded, national design competition and runway show that has jump-started the careers of many Canadian designers since its inception in 1992, including Joeffer Caoc, Golnaz Ashtiani, Sid Neigum and most recently, Sarah Stevenson. The final four emerging designers who will showcase their collections at TFI New Labels® 2014 will be announced beginning of April, as selected by an expert panel of judges. This year's panel includes co-founder of TNT, Arie Assaraf, fashion director at FLARE Magazine Tiyana Grulovic, noted fashion designer David Dixon and philanthropist Suzanne Rogers.

"TFI New Labels® is the ideal stage for new Canadian talent to showcase their designs to industry tastemakers, buyers, editors and fashionistas alike," said Susan Langdon, Executive Director, TFI. "New Labels is the TFI's longest standing event, and has seen incredible designers go on to have great success."

In addition to the $25,000 cash prize for Most Promising New Label presented by Suzanne Rogers, the winning designer will receive an exclusive editorial in FLARE Magazine and production of a look book for the winning collection provided by beauty partners COVERGIRL and Pantene. For the seventh consecutive year, COVERGIRL and Pantene will also provide all make-up and hair products used to create the runway-ready beauty looks, inspired by the finalists' collections.

Net ticket sale proceeds from the fashion show will benefit the TFI, a non-profit, community-based, small business centre that provides critical support to fashion entrepreneurs.

Tickets, which include a networking social, cocktails and fashion show, are available online at http://bit.ly/NaPbIM

ABOUT TFI

The Toronto Fashion Incubator (TFI) is an award-winning and highly-acclaimed non-profit organization dedicated to supporting and nurturing Canadian fashion designers and entrepreneurs. Established in 1987 as the world's first official "fashion incubator", the TFI model has been adopted by cities such as New York, Chicago, London, Paris and Milan. Housed in an 8,000 sq. ft. heritage building at Exhibition Place in Toronto, TFI provides critical support to creative entrepreneurs to develop the business and professional skills they need to thrive and survive. Start-up and advanced community programs include educational seminars on the business of fashion, one-on-one mentoring with industry professionals, exclusive promotional and sales opportunities, and valuable sales, marketing and trend resources.

Toronto Fashion Incubator: 285 Manitoba Drive, Exhibition Place Toronto, Ontario M6K 3C3Canada 416 .971.7117 [email protected] www.fashionincubator.com

For all media enquiries, images, and additional information, please contact Faulhaber Communications: 416 504 0768 Kayla Matos [email protected]

To view the Event ad associated with this release, please visit the following link: http://www.marketwire.com/library/20140319-934266-flare.jpg

To view Jeanne Beker's headshot, please visit the following link: http://www.marketwire.com/library/20140319-934266-beker.jpg

To view the Judges panel photo, please visit the following link: http://www.marketwire.com/library/20140319-934266-deck.jpg

To view the sponsors associated with this release, please visit the following link: http://www.marketwire.com/library/20140319-934266-sponsors.jpg

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