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SYS-CON MEDIA Authors: Carmen Gonzalez, Liz McMillan, Pat Romanski, AppDynamics Blog, Roger Strukhoff

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Zoosk Unveils New Priority Inbox Feature to Take Behavioral Matchmaking to the Next Level

Zoosk, a leading technology-driven online dating company, today announced the beta release of its new Priority Inbox feature that uses Zoosk’s Behavioral Matchmaking™ technology to prioritize messages from members with whom you’re more likely to discover mutual attraction. Zoosk is the first online dating platform to offer a feature that ranks messages in members' inboxes based on compatibility, making the full Zoosk experience more effective than ever.

Unlike traditional online dating services where recommended matches are based on static, one-time surveys and questionnaires, Zoosk is powered by dynamic, personalized Behavioral Matchmaking technology, relying on a member’s activities on the site – including profiles viewed, messages responded to, and messages sent – to recommend better matches. Applying this technology to members’ inboxes with the introduction of Priority Inbox is the next step in creating an experience where Zoosk members are connecting with like-minded singles more quickly and seamlessly.

“At Zoosk, we are continuously working to provide the best possible experience for members to find relationship satisfaction online,” said Shayan Zadeh, Co-Founder and CEO of Zoosk. “Lots of dating websites highlight messages from people you’ve already talked to, but our technology allows us to take it a step further by prioritizing messages from new people we think you’ll want to have a conversation with.”

The new Priority Inbox feature calls out Priority Messages, or messages from members with a greater likelihood of compatibility, with stars and highlights, and pushes these messages to the top of members’ inboxes so they are front and center. The patent-pending Priority Inbox feature is currently available to some Zoosk members, and is expected to roll out to the more than 25 million Zoosk members over the next month.

“When developing the Priority Inbox feature, we took into account the fact that sometimes people who date online, especially women, become inundated with messages,” said Alex Mehr, Co-Founder and President of Zoosk. “Priority Inbox is a very unique feature for our members who will be spared the task of having to dig through a mountain of messages to find their desired match; not only leading them to form stronger connections, but to form meaningful connections faster than ever before.”

As the number one mobile dating app with more than 25 million members, Zoosk is committed to providing a cutting-edge level of personalization because no two people are alike, especially as it pertains to their dating preferences. Priority Inbox is the latest in a series of innovations like SmartPick™ and Carousel™ to take matchmaking to the next level.

About Zoosk

Zoosk is a leading online dating company that learns as you click in order to pair you with singles with whom you’re likely to discover mutual attraction. Zoosk’s Behavioral Matchmaking™ technology is constantly learning from the actions of more than 25 million members in order to deliver better matches. With the #1 grossing dating app and a top 25 grossing app on the iPhone in the United States, Zoosk is a market leader in mobile dating. Available in over 80 countries and translated into 25 languages, Zoosk is a global online dating platform.

Zoosk, Behavioral Matchmaking, Carousel, SmartPick and the Zoosk logo are trademarks or service marks of Zoosk, Inc. All other trademarks, service marks or names mentioned are the property of their respective owners.

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