|By Marketwired .||
|March 20, 2014 11:38 AM EDT||
NEWPORT BEACH, CA -- (Marketwired) -- 03/20/14 -- SnackHealthy, Inc. (OTCBB: SNAX), a manufacturer and distributor of organic, natural and healthy food products, announced today the formal debut of its Healthient division at the upcoming Food Hotel Asia Expo April 8-11 in Singapore. The Company will showcase its Organic Harvest branded products as well as its American partners' organic food products to the Asian markets.
"This is a great opportunity to expand our company-owned brands in the fastest growing natural food markets in the World," said Richard Damion, CEO of SnackHealthy. "The launch of our Organic Harvest dairy brand into Asia has been planned over the course of four months and is now our priority growth initiative. With the continuing development of our dairy product line, which includes organic milk, eggs, and cheese products, our entry into the Asian market is well timed."
Organic Dairy Continues as Fastest Growing Category
According to the Research Institute of Organic Agriculture (FiBL) and the International Federation of Organic Agricultural Movement (IFOAM), the world organic food market reached $59 billion in 2010. Data released by the Organic Trade Association (OTA) reveals that the U.S. organic food market recorded sales of $26.7 billion in 2010 and $29.2 billion in 2011, with annual growth rates of 7.7% in 2010 and 9.4% in 2011. According to OTA, the organic share in the total food market in the United States reached over 4% in 2011.
As part of the development, the Company will showcase its Organic Harvest brand at the upcoming 2014 Food & Hotel Asia event in Singapore which takes place April 8th through 11th. Food & Hotel Asia (FHA) has grown tremendously over the past 19 years. Expected at this year's event are 2,800 exhibitors from 70 countries/regions and 64,000 trade attendees from 95 countries/regions. It is now considered Asia's largest food and hospitality tradeshow, and one of the most anticipated events in the local and international calendar.
SnackHealthy's export division, Healthient, provides export consolidation, documentation and procurement services for Asian retailers, distributors and food service sectors. In addition to its company-owned brands, Healthient will also be showing other U.S. manufactured organic brands. The Company plans to assist retail and food service partners in Asia engage in successful import strategies of American organic and natural food products by fully leveraging Healthient's experience and industry relationships.
Healthient's management team has decades of combined experience in food manufacturing and global distribution. The Company's services will include exclusive representation, expedited certification, real sales growth and marketing solutions, offering expert guidance on regulatory matters, inventory, warehousing, purchasing, promotion and various other issues related to export.
"We offer an easier way to manage the import process, allowing our Asian partners to leverage our expertise and relationships with U.S. natural food manufacturers. At the same time, we give American brands a direct path to the most profitable global markets using the relationships we have formed with major distributors and retailers in Asia," added Damion.
About SnackHealthy, Inc.
SnackHealthy, Inc. (SNAX) is a manufacturer and distributor of organic, natural and healthy food products headquartered in Jupiter, FL. The Company offers a portfolio of healthy foods and beverages that are organic, all-natural, low-calorie, and free from artificial sweeteners; created to satisfy several eating occasions daily. SnackHealthy is dedicated to offering a broad array of choices for healthy, convenient and fun nourishment, while reducing environmental impact. Healthient, a division of SnackHealthy, is focused on the export of branded organic and natural food products.
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