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Research and Markets: Global Enterprise Social Networking Market 2012-2016: CAGR, Market Size, Forecasts till 2016

Research and Markets ( has announced the addition of the "Global Enterprise Social Networking Market 2012-2016" report to their offering.

The analysts forecast the Global Enterprise Social Networking Software market to grow at a CAGR of 51.94 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increased requirement of intranet interactivity among multiple teams in an organization. The market has also been witnessing an increased use of mobile enterprise social networking for sales activities. However, the risk of confidential information leakage could pose a challenge to the growth of this market.

The key vendors dominating this market space include Communispace Corp., IBM Corp., Jive Software Inc., and Telligent Systems Inc.

The other vendors mentioned in the report are Atlassain Pty. Ltd., blueKiwi Software Inc., Cisco Systems Inc., IGLOO Software Inc., Liferay Inc., Lithium Technologies Inc., Microsoft Corp., Mzinga Inc., NewsGator Technologies Inc., Open Text Corp., Saba Software Inc., Socialtext Inc., SuccessFactors Inc., Telligent Systems Inc., Traction Software Inc., TWiki Inc., and Yammer, Inc.

Commenting on the report, an analyst from the Enterprise Computing team said: Many product marketing companies make use of mobile enterprise social networking software to convey information about products and customers to mobile sales executives. As a result of the ever-increasing competition in many markets, it is becoming increasingly crucial for sales executives to make real-time decisions, which will help them not only acquire new business but also maintain good relationships with existing customers. Therefore, sales executives are required to have access to product and customer-related information even while on the move. To address this need, many enterprises are nowadays increasingly adopting enterprise social networking software. In addition, enterprise social networking software helps track the activities of sales employees on the field. Thus, the increasing use of mobile enterprise social networking software in the field of sales is expected to contribute to the growth of the Global Enterprise Social Networking market during the forecast period.

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