SYS-CON MEDIA Authors: Kevin Benedict, Gilad Parann-Nissany

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EVOK® polystyrene foam trays hit the market with Exceldor

KINGSEY FALLS, QC, March 20, 2014 /PRNewswire/ - Cascades and Exceldor are pleased to announce that most of Exceldor's line of fresh products is now available in EVOK packaging from Cascades. Made from 25% recycled material, EVOK is the first polystyrene foam food tray (XPS) in North America to contain recycled material and to be found on grocery shelves. Exceldor has been using EVOK products since February 2014.

(Photo: http://photos.prnewswire.com/prnh/20140320/MO585)

The EVOK trays are designed for packaging meats, poultry, fish and seafood, as well as fresh fruit and vegetables. This innovation from Cascades is one of several that aims to reduce our environmental impact. In addition to being innovative and eco-friendly, the product has achieved a UL Environment claim validation for its recycled content. The recycled material used to make EVOK trays is also approved by the Food and Drug Administration (FDA) and the Canadian Food Inspection Agency (CFIA).

Exceldor, a major poultry processor in Québec, has chosen to use EVOK packaging for all of its polystyrene foam-packaged products. Like Cascades, Exceldor is committed to offering consumers top quality products while promoting responsible consumption. Choosing the right type of packaging is part of this commitment. Simply by opting for EVOK, Exceldor is reducing its environmental impact. "We are very proud to be using the new EVOK trays from Cascades. At Exceldor, we always strive to do more, and our commitment to the environment is no exception. It was only natural for Exceldor to choose EVOK packaging, and to offer a responsible alternative to our customers," said Isabelle Drouin, Vice-President of Communications and Marketing at Exceldor.

In addition to offering food packaging that is just as efficient as traditional polystyrene foam trays, the substitution of a portion of the virgin material with recycled content has reduced the environmental impact of this type of packaging. "By incorporating 25% of recycled polystyrene into our products, we have reduced greenhouse gas emissions (GHGs) by 20% compared with our traditional polystyrene foam trays," explained Luc Langevin, President and Chief Operating Officer of Cascades Specialty Products Group. "Cascades is proud to offer this innovative product, thus reaffirming its leadership position in the green packaging industry, and at the same time, allowing Exceldor, a local company, to reduce its environmental footprint," he added. This change will allow Exceldor to reduce its annual greenhouse gas emissions by close to 37 tonnes, or the equivalent of the yearly emissions produced by 15 compact cars.

To learn more about EVOK, visit the Cascades website at www.cascades.com, or the Green by Nature Blog at blog.cascades.com.

To learn more about Exceldor, visit its official website at www.exceldor.com.

A member of Cascades Specialty Products Group, Packaging sector - Consumer Products designs, manufactures and markets packaging made of plastics containing recycled material and moulded pulp made from 100% recycled material. It serves the food, fast food and hardware industries, as well as the numismatic sector. Its wide portfolio of products also includes outdoor furniture and construction components made from 100% recycled plastics.

Founded in 1964, Cascades produces, converts and markets packaging and tissue products that are composed mainly of recycled fibres. The Company employs more than 12,000 employees, who work in over 100 production units located in North America and Europe. With its management philosophy, half a century of experience in recycling, and continuous efforts in research and development as driving forces, Cascades continues to deliver the innovative products that customers have come to rely on. Cascades' shares trade on the Toronto Stock Exchange, under the ticker symbol CAS.

ABOUT EXCELDOR

Exceldor is a cooperative whose mission is to produce poultry its customers can serve with pride. The company is headquartered in Lévis, employing more than 1,100 people and generating more than $475M in revenues. Exceldor divides production between its Quebec plants in Saint-Damase, Saint-Anselme and Saint-Bruno-de-Montarville. Its facilities are among the most modern in North America. Every week, Exceldor processes 1.4 million chickens and turkeys for the retail, food service and secondary processing markets. Exceldor also owns Abattoir Agri-Bio and co-owns two other companies in the poultry industry, Unidindon and Volailles Giannone.

SOURCE Cascades Inc.

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