SYS-CON MEDIA Authors: Trevor Parsons, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Vapor Cigarettes Look to Take Bite out of Big Tobacco

WASHINGTON, March 21, 2014 /PRNewswire/ -- (NU) - For decades, tobacco companies have signified big business. Now, however, with the continuing decline in U.S. sales, the once booming industry has been working to protect its multi-billion-dollar bottom line by relying on its global reach into Asia and other continents.

Many see vapor cigarettes as viable alternatives to regular tobacco products.

Yet, despite the stronger push in Asian markets, obstacles still exist. In 2008, China became the first to introduce a non-tobacco alternative known as the electronic cigarette -- also known as the vapor cigarette.

"Consumption of [vapor cigarettes] may overtake traditional cigarettes in the next decade," predicts Wells Fargo analyst Bonnie Herzog, "…and they'll only evolve and improve as time goes forward -- at far less risk. The technology portion of it is sort of like Apple. This is just version one."

Vapor cigarettes are battery-powered inhalers that heat tubes to turn a liquid solution into vapor at much lower temperatures than tobacco-based cigarettes. Instead of "smoke," they produce water vapor that mimics the feel of smoking and contains approximately the same amount of nicotine as a conventional cigarette.

While not marketed as a way to quit smoking, many believe they can defeat that addiction, noting other benefits being that they don't burn tobacco (thus no cancer-causing agents), and they don't emit secondhand smoke or produce ash.

With more than 40 million smokers in the U.S., the growth potential for Icon Vapor as an independent, ultra-premium quality vapor cigarette company is substantial.

To date, vapor cigarette sales have doubled every year since 2008, according to UBS Financial Services, and were due to break the $1 billion bar this past year -- although sales figures for 2013 are not yet available. This means a potentially lucrative future for Icon Vapor. 

"Icon Vapor's goal is to provide a sensible, safer, cost-competitive alternative to the tobacco-based cigarette," notes Daniel Balsiger, president of Icon Vapor. "We also believe that an informed consumer will carefully consider who they purchase vapor cigarettes from, and that Icon Vapor will distinguish itself in the marketplace as a superior product to big tobacco's recent efforts to diversify into that space." 

Icon Vapor recently unveiled an innovative marketing platform that offers an excellent opportunity for those wanting to enter this growing, lucrative market -- with its goal and structure designed to give profits back to the average person just by sharing the word. For more information, visit www.iconvapor.com.

Photo - http://photos.prnewswire.com/prnh/20140321/PH88164

SOURCE Icon Vapor, Inc.

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