|By Business Wire||
|March 21, 2014 01:24 PM EDT||
Wunderman UK aced Campaign’s annual School Report this year, leaping to “Excellent” with a score of eight out of nine! The report looks at a range of criteria, such as Nielsen billings, total accounts won and lost, and number of staff. Previously, the office received a solid “Satisfactory” mark, garnering six points.
“There was much multitasking to be done last year by Wunderman’s energetic chief executive, Mel Cruickshank, who not only had to ensure that a new-look management front line was successfully bedded in, but also that the agency’s new-business machine didn’t splutter. And all that while making sure its data and insights capability remained compelling,” Campaign wrote in its report. “Cruickshank can look back with considerable satisfaction. Not only does the new team appear to have found its feet, but some significant new business has also come through the door.”
Helmed by the power trio of CEO Cruickshank, chief strategy officer Richard Dunn and chief creative officer Matt Batten, Wunderman’s EMEA headquarters added six new feathers to its cap, including Shell’s consolidated global CRM account, CRM for Coca-Cola in Northern Europe and creative work for Xbox EMEA. Existing clients also engaged Wunderman UK for a broad range of assignments, from digital activation for Procter & Gamble to helping EDF Energy show its support for the lesbian, gay, bisexual and transgender community.
Wunderman chairman and CEO Daniel Morel added his thoughts, “We are very proud of the team in London and the momentum that they are building. We look forward to the team continuing their trajectory upward.”
Advertising Age ranks Wunderman as the #1 global digital agency network. Founded by Lester Wunderman in 1958, Wunderman has 170 offices in 60 countries offering Brand Experience, Consumer Engagement, Data & Insights and World Health marketing solutions. Powered by complex analytics and strategic insight, creative content engages the consumer as participant, critic, creator and champion in always-on conversations to propel our clients’ growth. Best Buy, Citibank, Coca-Cola, Ford, Land Rover, Microsoft, Nokia, Novartis, Telefonica and leading local and regional brands are among them. Wunderman is a member of WPP (NASDAQ:WPPGY) and part of Young & Rubicam Group. For more information: www.wunderman.com.