SYS-CON MEDIA Authors: Pat Romanski, Nikita Ivanov, Yeshim Deniz, Elizabeth White, Sean Houghton

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Sanuk Launches The "Book Of Sanuk" Commercial Spot On ESPN's World Of X Games

Leading Southern California Footwear Brand, Collaborates with Curtis Birch and Stoopid Buddies Stoodios to Produce a Sanuk Brand Spot

IRVINE, Calif., March 21, 2014 /PRNewswire/ -- Sanuk, a division of Deckers Outdoor Corporation (NASDAQ: DECK), combines comfort and creativity like never before to produce "The Book of Sanuk" a vibrant visual tribute to the brand's bold beginnings, perpetually positive present and fun-filled future.

From the beach to the boulevard and beyond, "The Book of Sanuk" gives viewers a uniquely entertaining look at what it truly means to live the Sanuk lifestyle. A collaboration between Curtis Birch and Stoopid Buddies Stoodios, "The Book of Sanuk" combines smile-inducing stop-motion animation, miniature set design, and live action to tell the story of where the Sanuk brand started to where it's headed. Watch the spot now at www.Sanuk.com/TheBook.

"At Sanuk, we pride ourselves on being authentic and unique in everything we do. In working with Graffy, Inc., we were able to identify a great opportunity with the ESPN to engage both our current and future customers via our fun-filled brand commercial," said Sanuk Marketing Manager, Tommy Campagne."

"We are excited about Sanuk's deal with ESPN's World of X Games," says Robert Graff, CEO of Graffy, Inc. "In our opinion, there is no better place than surf programming with ESPN for Sanuk to support its core audience and to engage new fans. Surfing is a fundamental part of Sanuk's DNA and it's irreverent and fun approach will compliment the ASP shows. In addition, a full year of World of X Games content on ABC provides an authentic environment that aligns well with Sanuk's overall roaster of ambassadors."

"Our goal in producing World of X Games is to offer a broader year-round platform for the X Games and the athletes," said Tim Reed, X Games senior director, events & content. "The show will allow us to tell deeper stories about the personalities that are so important and relevant to our industry. We are proud to team with influential and respected organizations, brands and producers to bring more X Games content to our fans throughout the year."

The first Men's ASP World Tour Surf Event will air on ABC this Saturday, March 22nd from 3:00 – 4:00 PM EST as a part of World of X Games. "The Book of Sanuk" will air twice during this window with a total of 22 spots running through December 27th.  World of X Games will air a dedicated 1-hour show for each Men's ASP World Tour Surf Event with integration of the Women's World Tour where the events overlap.

About Sanuk
Twice recognized at the SIMA Image Awards as the 2007 and 2010 Footwear Product of the Year, Sanuk makes creatively inspired and distinctively designed footwear for the global outdoor community.  Taking its name from the Thai word for fun, the brand is best known for its Sidewalk Surfers, often referred to as "Not-A-Shoes", for their patented sandal construction, which allows your feet to bend and flex in natural comfort. Founded by Southern California native and surfer Jeff Kelley, Sanuk sponsors a spectrum of premier athletes, including surfers Donavon Frankenreiter and Dave Rastovich and rock climbers Chris Sharma and Daniel Woods. Sanuk products are now distributed in nearly 70 countries worldwide. Smile...Pass It On!

About Deckers Outdoor Corporation
Deckers Outdoor Corporation is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities.  The Company's portfolio of brands includes UGG® Australia, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®.  Deckers Outdoor products are sold in more than 50 countries and territories through select department and specialty stores, 117 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Outdoor has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally.  For more information, please visit www.deckers.com

About Graffy, Inc.
Located in Cardiff by the Sea CA, Graffy,Inc. is a boutique media agency that is focused on connecting brands and connecting consumers. Based on today's ever evolving media landscape, our main objective is to find scalable programs and alliances that allow our clients to remain current and relevant.

Find Sanuk Online:
Website: www.sanuk.com 
Facebook: www.facebook.com/sanukfootwear
Instagram: www.instagram.com/sanukfootwear
Twitter: https://twitter.com/sanukfootwear 
Sanuk Tumblr: http://sanukfootwear.tumblr.com
Pinterest: www.pinterest.com/sanukfootwear
Video: www.youtube.com/sanuk
Photos: www.flickr.com/photos/smile_pass_it_on

SOURCE Sanuk

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