|By PR Newswire||
|March 21, 2014 03:50 PM EDT||
IRVINE, Calif., March 21, 2014 /PRNewswire/ -- Sanuk, a division of Deckers Outdoor Corporation (NASDAQ: DECK), combines comfort and creativity like never before to produce "The Book of Sanuk" a vibrant visual tribute to the brand's bold beginnings, perpetually positive present and fun-filled future.
From the beach to the boulevard and beyond, "The Book of Sanuk" gives viewers a uniquely entertaining look at what it truly means to live the Sanuk lifestyle. A collaboration between Curtis Birch and Stoopid Buddies Stoodios, "The Book of Sanuk" combines smile-inducing stop-motion animation, miniature set design, and live action to tell the story of where the Sanuk brand started to where it's headed. Watch the spot now at www.Sanuk.com/TheBook.
"At Sanuk, we pride ourselves on being authentic and unique in everything we do. In working with Graffy, Inc., we were able to identify a great opportunity with the ESPN to engage both our current and future customers via our fun-filled brand commercial," said Sanuk Marketing Manager, Tommy Campagne."
"We are excited about Sanuk's deal with ESPN's World of X Games," says Robert Graff, CEO of Graffy, Inc. "In our opinion, there is no better place than surf programming with ESPN for Sanuk to support its core audience and to engage new fans. Surfing is a fundamental part of Sanuk's DNA and it's irreverent and fun approach will compliment the ASP shows. In addition, a full year of World of X Games content on ABC provides an authentic environment that aligns well with Sanuk's overall roaster of ambassadors."
"Our goal in producing World of X Games is to offer a broader year-round platform for the X Games and the athletes," said Tim Reed, X Games senior director, events & content. "The show will allow us to tell deeper stories about the personalities that are so important and relevant to our industry. We are proud to team with influential and respected organizations, brands and producers to bring more X Games content to our fans throughout the year."
The first Men's ASP World Tour Surf Event will air on ABC this Saturday, March 22nd from 3:00 – 4:00 PM EST as a part of World of X Games. "The Book of Sanuk" will air twice during this window with a total of 22 spots running through December 27th. World of X Games will air a dedicated 1-hour show for each Men's ASP World Tour Surf Event with integration of the Women's World Tour where the events overlap.
Twice recognized at the SIMA Image Awards as the 2007 and 2010 Footwear Product of the Year, Sanuk makes creatively inspired and distinctively designed footwear for the global outdoor community. Taking its name from the Thai word for fun, the brand is best known for its Sidewalk Surfers, often referred to as "Not-A-Shoes", for their patented sandal construction, which allows your feet to bend and flex in natural comfort. Founded by Southern California native and surfer Jeff Kelley, Sanuk sponsors a spectrum of premier athletes, including surfers Donavon Frankenreiter and Dave Rastovich and rock climbers Chris Sharma and Daniel Woods. Sanuk products are now distributed in nearly 70 countries worldwide. Smile...Pass It On!
About Deckers Outdoor Corporation
Deckers Outdoor Corporation is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG® Australia, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®. Deckers Outdoor products are sold in more than 50 countries and territories through select department and specialty stores, 117 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Outdoor has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com
About Graffy, Inc.
Located in Cardiff by the Sea CA, Graffy,Inc. is a boutique media agency that is focused on connecting brands and connecting consumers. Based on today's ever evolving media landscape, our main objective is to find scalable programs and alliances that allow our clients to remain current and relevant.
Find Sanuk Online:
Sanuk Tumblr: http://sanukfootwear.tumblr.com
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Ope...
Oct. 26, 2014 01:00 AM EDT Reads: 2,701
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an In...
Oct. 25, 2014 05:00 PM EDT Reads: 1,728
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud...
Oct. 25, 2014 11:45 AM EDT Reads: 1,852
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, will focus on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19...
Oct. 25, 2014 10:00 AM EDT Reads: 1,729
StackIQ offers a comprehensive software suite that automates the deployment, provisioning, and management of Big Infrastructure. With StackIQ’s software, you can spin up fully configured big data clusters, quickly and consistently — from bare-metal up to the applications layer — and manage them efficiently. Our software’s modular architecture allows customers to integrate nearly any application wi...
Oct. 25, 2014 10:00 AM EDT Reads: 1,789
As Platform as a Service (PaaS) matures as a category, developers should have the ability to use the programming language of their choice to build applications and have access to a wide array of services. Bluemix is IBM's open cloud development platform that enables users to easily build cloud-based, creative mobile and web applications without having to spend large amounts of time and resources o...
Oct. 25, 2014 08:00 AM EDT Reads: 1,796
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will nee...
Oct. 24, 2014 09:30 PM EDT Reads: 1,446
When you set off to build an app that will change the world, designing your system architecture to be reliable and scalable is important but the stark reality is that, for your MVP, you probably had a “need for speed” (of development). You didn’t know what all the axes were to scale your application, where your stress points would be, and what weird and wonderful ways your customers would use it d...
Oct. 24, 2014 09:00 PM EDT Reads: 1,272
Compute virtualization has been transformational, yet security policy implementation and enforcement has lagged behind in agility and automation. There are a number of key considerations when implementing policy in private and hybrid clouds. In his session at 15th Cloud Expo, Holland Barry, VP of Technology at Catbird, will discuss the impact of this new paradigm and what organizations can do to...
Oct. 24, 2014 07:00 PM EDT Reads: 1,548
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, ...
Oct. 23, 2014 11:30 PM EDT Reads: 1,741