|By PR Newswire||
|March 21, 2014 05:41 PM EDT||
Company Posts 8 New Testimonials on its YouTube Channel
KANKAKEE, IL, March 21, 2014 /PRNewswire/ - IKO, a North American pioneer and global leader in the roofing materials business, announced today it has released eight new testimonial videos on the company's proprietary YouTube channel.
The new testimonials are from several roofing contractors sharing their experiences as users of IKO's products. The 8 videos were shot at a December sales training event at MetLife Stadium in East Rutherford, NJ. The event, sponsored by IKO, provided sales and marketing training, along with IKO specific tools to help the attendees grow their business and profitability. The day was headlined by keynote speaker John DeRosa, Jr.
"We are tremendously proud of our history and the quality of the products," says Carol Perkins, IKO's Marketing Director. "However, the real power of these new video posts is that you don't have to take our word for it. These are professional roofing contractors sharing their experiences with IKO, and our products. We know they have many options when it comes to the products they use and we appreciate the trust they place in us - and their taking the time to share their experience."
IKO is a world-wide leader in the roofing, waterproofing and insulation industry for residential and commercial markets. A vertically integrated company, IKO operates more than 25 manufacturing plants throughout North America and Europe. IKO is a family owned business established in 1951.
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SOURCE IKO Industries