|By Business Wire||
|March 21, 2014 07:04 PM EDT||
CWG, a leading global mobile lifecycle solutions company, announced today the promotion of its new Vice President of Marketing, Alexandra Tejada.
“I am thrilled for the opportunity to become the new Vice President of Marketing, and I look forward to the position, coming on the brink of our expansion and new upcoming endeavors. The combination of my experience coupled with the exponential growth of CWG and its affiliates is exciting,” said Tejada. “We will be announcing several new upcoming product launches in the near future, and I am eager to head our marketing efforts and continue to improve our global impact with CWG.”
As the new Vice President of Marketing, Tejada will focus on global marketing operations for CWG and its affiliates: Zip Wireless, REScreen, DataR, CWG Parts, Nation Unicorn and EOL Auctions. Tejada brings to this position a wealth of knowledge about marketing and sales in the wireless industry along with significant expertise in marketing strategy, marketing planning and program development, branding and advertising, distribution channels, public relations, product development, strategic marketing communications and e-Marketing.
“Alexandra Tejada is an outstanding employee with the vision to continually improve our marketing operations at CWG while evolving our global mobile lifecycle solutions,” said CWG’s CEO Daniel McGuire. “In her new role as Vice President of Marketing at CWG, Tejada will primarily oversee marketing operations and product launches in North America and Latin America while directing all aspects of marketing methodology in our B2B and B2C environments.”
Previously, Tejada served as VP of Marketing for Zip Wireless Technologies, where she was responsible for managing all marketing activities. Additionally, she has prior experience working at the indirect channel for Verizon Dominican Republic. Tejada has over 16 years of experience working in marketing and sales in the wireless industry.
CWG, headquartered in Bohemia, N.Y., is a leading complete source for global mobile lifecycle solutions, committed to a holistic approach of environmentally sustainable operations. CWG provides operators, distributors and retailers in the wireless industry with a complete service of forward and reverse logistics along with cutting-edge technology. CWG is revolutionizing the wireless industry by creating opportunities and by making any stage of the mobile lifecycle profitable.