|By David Weinberger||
|March 23, 2014 08:20 AM EDT||
I’m at the first Web Economy Forum, in Cesena, Italy. It is, unfortunately, terribly under-attended, which is a shame since the first session I’ve gone to was quite good. But it’s being webcast, so we can hope that there are people listening who are not in the room.
NOTE: Live-blogging. Getting things wrong. Missing points. Omitting key information. Introducing artificial choppiness. Over-emphasizing small matters. Paraphrasing badly. Not running a spellpchecker. Mangling other people’s ideas and words. You are warned, people.
Note that because of the translation, these notes are especially rough and choppy.
The first speaker is Prof Dr. Wolfgang Georg Arlt from the China Outbound Tourism Research Institute in Germany. Chinese travel is increasing: 1 out of ten world travelers are from China. The Net and online media are highly significant to travelers figuring out where to go. Some celebrities who blog when they travel have 50M followers. The biggest online travel agency has recently changed its characterization from online to mobile travel agency. It’s social media, not Web sites, that get people interested; people want to hear from their social group. China already has twice as many people online as the US does.
He takes the local area as an example. He suggests that for a town like Cesena, the customers are not the busloads of travelers but those who have been around Italy, and are looking to move from sightseeing to experience. A single tourist who discovers a local shop can drive more visitors, but a new deal (about which he cannot yet speak) lets a visitor set up an online shop in China through which the Chinese can buy from the Italian shop. [Nice combination of the social, personal, and mercantile.] He gives an example of a Chinese film star driving lots of traffic to a Tasmanian stuffed bear.
The next speaker, Aurkene Alzua-Sorzabal, says that international markets have grown remarkably, but how much has that benefited local regions? We need new anaytics “to support the intelligent monitoring of visitors, in order to anticipate and improve their performance,” so that we can get new insights in complex industries such as the “hospitality field.” Behind all this is Big Data, but that’s just the raw material. How can we use this data for our businesses?
She talks about some tools her group has developed. First they use Big Data to explore pricing. Every 24 hours, they crawl the data on accommodation prices — 12,000 hotels in Spain, 14K in France, etc. They can then ask question such as what is the average rate for 3 star hotels in Bilbao on a given day, or what is the most economical hotel in Paris for Easter. They can forecast pricing for special events in a locality and its surroundings. They can see the weekend effect in Ireland and across countries. They can see the effect of availability on price. She gives more examples and asks how we can better use the digital world to understand the physical world?
Q: People only trust user-generated content that comes from other travelers.
Q: Italy is the 8th destination for travel in the world. Tourism accounts for 10% of the Italian GDP. We need to find the next big way that tourists book their travel. TripAdvisor is an example of how tourism is changing. Tourism is not just about finding a hotel. And Air Bnb, too.
Wolfgang: When the Chinese come to Venice, they’re looking for Marco Polo. Aside from the airport, there’s nothing there. So, they’ve learned through social media that there’s nothing there about Marco Polo, so they stay away. The Chinese are proud that their culture came to Italy. You should be catering to this need.
Q: We have a great UNESCO heritage in this country. What shoud we do?
Q: Maybe cultural goods aren’t the way to sell tourism in emerging countries. In China, Marco Polo is unknown. Young people in America know Rome only because they’ve played Assassin’s Creed. They know our cars and clothes, not our culture. Culture works in a few countries.
A: Wolfgang: That’s not entirely true. It depends on the segments. Marco Polo is taught as part of Chinese history as bringing Chinese culture to Europe. When we surveyed younger Chinese people, Italy is seen as the home of beautiful men, maybe from the statue of David and soccer players. For travel to Europe the main attraction is blue skies, no pollution.
A: Aurkene: People go somewhere because they have a narrative, perhaps from history of movies. But now they lack narratives. These narratives tell them what they’re looking for in a place. It’s not about places but about narratives.
A: Wolfgang: Yes. Cesena has been the home of three Popes. It’s not about history but about power. This is an image you can build on. This place has inspired people to become powerful.
Q: We can’t sell our homes as a product or as an experience. The relation between the people who come and the people who host are the real opportunity and the next big thing: peer to peer. If you get too many people, you lose the relationships.
Q: We should be demanding open data about tourism.
Q: Are we still welcoming?
A: Wolfgang: It’s not enough to say the customer is king without knowing that you have to greet the Japanese man first and the woman all the way at the end, whereas in China it’s a matter of hierarchy, not gender. So you can’t be welcoming without training.
Wolfgang: The broadest segment isn’t nation but language. If you want peer to peer, you have to share a language. And it’s probably going to turn out to be English.
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
May. 22, 2015 10:01 AM EDT
SYS-CON Events announced today that the "First Containers & Microservices Conference" will take place June 9-11, 2015, at the Javits Center in New York City. The “Second Containers & Microservices Conference” will take place November 3-5, 2015, at Santa Clara Convention Center, Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
May. 22, 2015 10:00 AM EDT Reads: 1,676
Disruptive macro trends in technology are impacting and dramatically changing the "art of the possible" relative to supply chain management practices through the innovative use of IoT, cloud, machine learning and Big Data to enable connected ecosystems of engagement. Enterprise informatics can now move beyond point solutions that merely monitor the past and implement integrated enterprise fabrics that enable end-to-end supply chain visibility to improve customer service delivery and optimize sup...
May. 22, 2015 10:00 AM EDT Reads: 5,700
The OpenStack cloud operating system includes Trove, a database abstraction layer. Rather than applications connecting directly to a specific type of database, they connect to Trove, which in turn connects to one or more specific databases. One target database is Postgres Plus Cloud Database, which includes its own RESTful API. Trove was originally developed around MySQL, whose interfaces are significantly less complicated than those of the Postgres cloud database. In his session at 16th Cloud...
May. 22, 2015 10:00 AM EDT Reads: 616
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what th...
May. 22, 2015 10:00 AM EDT Reads: 7,445
To manage complex web services with lots of calls to the cloud, many businesses have invested in Application Performance Management (APM) and Network Performance Management (NPM) tools. Together APM and NPM tools are essential aids in improving a business's infrastructure required to support an effective web experience... but they are missing a critical component - Internet visibility. Internet connectivity has always played a role in customer access to web presence, but in the past few years u...
May. 22, 2015 10:00 AM EDT Reads: 5,374
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big D...
May. 22, 2015 10:00 AM EDT Reads: 3,750
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists will peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud en...
May. 22, 2015 10:00 AM EDT Reads: 1,578
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
May. 22, 2015 09:45 AM EDT Reads: 736
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immed...
May. 22, 2015 09:30 AM EDT Reads: 2,490
Enterprises are fast realizing the importance of integrating SaaS/Cloud applications, API and on-premises data and processes, to unleash hidden value. This webinar explores how managers can use a Microservice-centric approach to aggressively tackle the unexpected new integration challenges posed by proliferation of cloud, mobile, social and big data projects. Industry analyst and SOA expert Jason Bloomberg will strip away the hype from microservices, and clearly identify their advantages and d...
May. 22, 2015 09:30 AM EDT Reads: 689
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
May. 22, 2015 09:00 AM EDT Reads: 1,163
SYS-CON Media named Andi Mann editor of DevOps Journal. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Andi Mann, Vice President, Strategic Solutions, at CA Technologies, is an accomplished digital business executive with extensive global expertise as a strategist, technologist, innovator, marketer, communicator, and thought lea...
May. 22, 2015 09:00 AM EDT Reads: 901
Enterprises are turning to the hybrid cloud to drive greater scalability and cost-effectiveness. But enterprises should beware as the definition of “policy” varies wildly. Some say it’s the ability to control the resources apps’ use or where the apps run. Others view policy as governing the permissions and delivering security. Policy is all of that and more. In his session at 16th Cloud Expo, Derek Collison, founder and CEO of Apcera, will: Explain what policy is; Show how policy should be arc...
May. 22, 2015 09:00 AM EDT Reads: 1,339
For customers that want to build their own custom apps, Kony’s Enterprise Mobility Platform meets the development needs across the full mobile app development and operations (DevOps) lifecycle. This full DevOps solution encompasses unique app UI design tools (Kony Visualizer) and the leading multi-channel app dev tools (Kony Studio), empowered by Kony’s Mobile Backend as a Service (MBaaS) offering (Kony MobileFabric), as well as testing and analytics. It extends fully to the end user through the...
May. 22, 2015 09:00 AM EDT Reads: 1,465