|By Marketwired .||
|March 24, 2014 07:15 AM EDT||
TAMPA, FL -- (Marketwired) -- 03/24/14 -- Industry leader Corrine Sandler's new book, "Wake Up or Die," (www.wakeupordie.us), arms business leaders with a comprehensive guide to gathering and using actionable intelligence, and tells them why that has become essential to winning in today's marketplace.
Sandler's tips and examples of real-life intelligence winners and losers are tied to lessons from excerpts from the 2,000-year-old military treatise "The Art of War" by Sun Tzu, one of the greatest military commanders in history.
"Business today is a war -- every company, corporation and NGO is vying for growth, revenue and market share, and you cannot win a war without intelligence," says Sandler, founder and CEO of Fresh Intelligence Research Corp., a global business intelligence company.
"I wrote this book because every day, I see countless businesses, some of them decades old, that are dying because they neglected to make actionable intelligence a top priority."
Sandler says she structured her book around philosophies and strategies penned by Sun Tzu because the ancient Chinese general never lost a war. He believed that a commander's most important weapon is intelligence.
In "Wake Up or Die," Sandler offers guidelines for creating and implementing a business intelligence plan for any company, large or small. She explores and explains competitive intelligence and strategies for a variety of battlefield scenarios. And she shares her winning BOLTS formula -- Breakthrough, Overcome fear, Lenses off, Think big, Seize it -- and explains its practical application.
"'Wake Up or Die' takes the duct tape off... disruptive, intriguing and audacious. Read it or die," writes Steve Yankovich, vice president for innovation at eBay Inc.
"A must-read to win in today's global transparent economy," adds Scott Allison, vice president of Marriott International.
About Corrine Sandler
Corrine Sandler is the founder and CEO of Fresh Intelligence Research Corp, a global market research agency; international professional speaker and author of "Wake Up or Die," (wakeupordie.us) a new book that applies lessons from Sun Tzu's ancient classic, "The Art of War," to contemporary businesses. Corrine's company was ranked No. 2 on Profit Magazine's list of top 50 fastest-growing companies, and Corrine has been on Profit's top 100 Female Entrepreneurs list two years in a row. With more than 20 years' experience, she has established a reputation for unparalleled consumer understanding and insight development working with Fortune 500 companies.