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Craig Stanford Joins Liaison International as Vice President of Sales

Liaison International, a leading provider of admissions management solutions for the higher education market, today announced that it has named Craig J. Stanford as Vice President of Sales. In that role, he will report to Michael Behringer, CEO & President.

Stanford comes to Liaison with 16 years of sales and marketing management, including more than 10 years providing customer relationship management, or CRM, and direct marketing solutions to higher education clients. Most recently, he was Chief Client Development Officer at Royall & Company, the leader in direct marketing recruitment for non-profit higher education.

Michael Behringer, Liaison’s CEO & President, said, “Craig brings extensive experience in the higher education space, including helping undergraduate and graduate admissions offices grow and shape enrollment. His track record in marketing effective solutions to colleges and universities will be a valuable addition to Liaison as we continue to address their needs for solutions that combine cutting-edge admissions technology with hands-on support services.”

“This is a great time to join the Liaison team,” said Stanford. “Liaison is both the technology and the service leader in providing admissions solutions for healthcare-related programs and is poised to expand that base to the broader graduate education market with the release of its new UniCAS™ offering, which will allow graduate enrollment management to centralize their data and workflows.”

At Royall & Company, Stanford had national responsibility for growth of new client acquisition, as well as the recruitment and management of a national sales team. Earlier, as Vice President at Talisma Corporation, he created and managed Talisma Higher Education, the market-leading CRM solution for higher education, up to its acquisition by Campus Management Corporation.

Stanford graduated with a BA in Advertising from the Edward R. Murrow College of Communication at Washington State University.


Liaison International provides admissions management solutions to over 4,000 higher education programs. Over the last 20+ years, the firm has built strong relationships with educational associations and powers some of the most admired admissions offices with its Centralized Application Service (CAS™) and UniCAS™ solutions. Liaison’s comprehensive software, integrated services, and data analytics platform is proven to remove administrative burdens, facilitate more powerful analysis of a program’s applicant pool, and enable experienced admissions staff to focus on the core responsibilities of recruitment and enrollment.

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