SYS-CON MEDIA Authors: Liz McMillan, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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National CineMedia (NCM) Continues to Strengthen Its National Cinema Advertising Network

National CineMedia (NCM) continues to strengthen its national cinema advertising network with the renewal of its long-term affiliate agreement with leading regional movie theater circuit Cobb Theatres. NCM is also adding four new high-quality regional theater circuits to its network to further expand its national reach and geographic coverage.

Under the terms of this exclusive long-term renewal, 14 Cobb Theatres with 206 screens and approximately 7.5 million annual attendees will continue to be a part of the NCM’s cinema network and present NCM’s FirstLook pre-feature program to its patrons.

NCM also signed long-term cinema network affiliate agreements with three new theater circuits; Fox Theatres, Atrium Stadium Cinemas and White Mountain Entertainment. Movie Tavern, which was recently acquired by NCM Affiliate Southern Theatres, will also now join NCM’s network in accordance with Southern Theatres’ existing advertising affiliate agreement. These new affiliates will add a combined 25 movie theaters with 188 screens and approximately 6.2 million annual attendees to NCM’s cinema advertising network in markets including New York, Dallas/Fort Worth, Atlanta, Houston and Phoenix.

“Our renewal with Cobb Theatres and the addition of these four high-quality regional theater circuits to our cinema network further strengthens our competitive positioning versus other regional and national video advertising networks,” said Kurt Hall, NCM’s president and chief executive officer. “We look forward to working with these new cinema partners to bring their patrons an excellent entertainment experience through our FirstLook pre-show.”

NCM’s cinema network is the largest digital in-theater network in the United States, with exclusive, long-term cinema advertising agreements in place with founding member exhibitors AMC Entertainment Inc., Cinemark Holdings Inc. and Regal Entertainment Group, the three largest exhibitors in the country totaling approximately 1,250 theaters and 16,560 screens. In addition, NCM has network affiliate relationships with over 30 top regional theater circuits representing approximately 330 theaters and 3,320 screens. With the addition of these network affiliate renewals, NCM’s national cinema network totals approximately 1,580 theaters and approximately 19,880 screens.

About National CineMedia (NCM)

National CineMedia (NCM) operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. NCM presents cinema advertising across the nation's largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM's theater advertising network covers 187 Designated Market Areas® (49 of the top 50) and includes over 19,800 screens (approximately 19,000 digital). During 2013, approximately 710 million patrons (on an annualized basis) attended movies shown in theaters in which NCM currently has exclusive cinema advertising agreements in place. NCM Digital offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 39 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 46.1% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com. (NCMI-A)

About Atrium Stadium Cinemas

Atrium Stadium Cinemas is a privately run theater right in the middle of downtown Staten Island, New York. With 12 modern screens all featuring digital sound, there is always a movie playing for everyone! We offer competitive pricing and a family friendly environment. www.atriumstadiumcinemas.com/

About Cobb Theatres

Cobb Theatres, based in Birmingham, Ala., is a progressive motion picture exhibitor operating 231 screens at 19 locations throughout the Southeastern United States. We are committed to being the leader in providing the ultimate entertainment experience, while maintaining a rich heritage of family values and integrity. Consistently surpassing our guests' expectations is a natural outgrowth of our dedication to empowering team members to deliver excellence in guest service. For more information on Cobb Theatres, visit www.cobbtheatres.com.

About Fox Theatres

Beginning in 1958 with a single drive-in theater outside of Reading, PA, family-owned Fox Theatres has a rich and varied history providing memorable movie-going experiences to audiences in small and mid-size markets. Today the Wyomissing, PA based company operates 32 first-run digital screens at five theaters in Pennsylvania and Maryland. www.foxshowtimes.com

About Movie Tavern

Founded in 2001, Dallas-based Movie Tavern is a leader in the cinema eatery segment catering to adults and families with 17 high-quality theatres and 141 digital screens in seven states. Movie Tavern combines first-run movies with a casual dining menu and alcoholic beverage with full service, in-auditorium dining. The company operates multiple locations in the following markets: Dallas/Ft. Worth (6), Houston (3), Atlanta (3), with additional locations in the Philadelphia, Denver, Columbus, Lexington and Williamsburg markets. www.movietavern.com

About White Mountain Entertainment

2 movie theaters servicing East Central Arizona. Great family entertainment at your local movie cinema. For more information, visit www.WMETheatres.com.

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