Click here to close now.

SYS-CON MEDIA Authors: Elizabeth White, Carmen Gonzalez, PagerDuty Blog, Liz McMillan, Kevin Jackson

News Feed Item

Appearance of ECCO Brand Ambassador in "Walk IN Style" Spring Summer 2014 Launch Event

SHANGHAI, March 24, 2014 /PRNewswire/ -- With more than 50 years history of shoes making, ECCO held its Spring Summer 2014 "Walk IN Style" launch event at Shanghai EXPO I-Pavilion. ECCO, a world leading shoe brand, is thrilled to launch its first brand ambassador campaign in its history. Ms. Qin Lan, the 2014 China Brand Ambassador, along with three Brand Influencers were introduced to much excitement from all the Guests. At the same time, ECCO friends as well as the famous local designer Ms. Vega Wang, who worked with ECCO this season, were present to witness this historic occasion. Many VIP guests including trade partners, ECCO consumers as well as China's most influential fashion and lifestyle media also attended and joined in the ECCO SS14 "Walk IN Style" Event.

ECCO China 2014 Brand Ambassador (Ms. Qin Lan) with Celebrity Guests and Brand Executive

In the event, Ms. Qin Lan, the ECCO's first China Brand Ambassador, looked effortlessly stylish and confident in ECCO RANUM collections and perfectly translated what "Dress Comfort" is all about. "We were immediately drawn to Qin's personality, which in many ways mirrors ECCO's brand image," commented ECCO Asia Pacific Regional Director and ECCO China General Manager.

"With Qin Lan's engagement we want to make ECCO's brand positioning relevant and applicable for the Chinese consumer to be able to reference what ECCO stands for in a Chinese context." Discussing the partnership, Qin Lan said, "I have worked with ECCO before, and their projects and products are all very exciting. I'm honored to have the opportunity to serve as their first brand ambassador in China. I have a feeling it's going to be a great year!" Mellisa Lim, ECCO APAC Marketing Director, says, "For all the time, ECCO has been telling its story on the stage of 'Walk IN Style,' and now ECCO is ready to launch its very first brand ambassador program with Scandinavian design and unique fusion of comfort and style. We have every reason to believe that ECCO will over-deliver on Chinese consumers' expectations by offering top wearing experience."

The design motif of stage is "Door" which infused both Chinese and Danish characteristic. The models walking in ECCO's SS14 new collections expressed the new trend combined romantic and elegance, tradition, and modern. The "doors" on the stage played as the bridge between east and west. Super models walked in ECCO SS14 new collections on the stage passing through one door and another. It seems like the west met with the east, the comfort combined with style by opening and closing each door. People can completely feel the free and comfortable wearing experience brought by ECCO shoes.

Echoed with the stage is a well-decorated exhibition area. Audience touched and felt the first-class leather to understand the excellent quality and exquisite craftsmanship of ECCO. This season, ECCO launched KAPSEL collection - new luxury accessory line inherited its experience in leather products making. The reputed furniture brand in Scandinavia, CARL HENSEN, also supported this event to create a classic and cozy atmosphere by bringing over the "SHELL CHAIR," the classic chair of which the leather is same as the ECCO KAPSEL collection.

ECCO also invited today's most talented Chinese designer of avant-garde outfits, Vega Wang to bring on this show. The new collection reflected 3 key words of this season - Classic Beat, Exposed, and Eye Candy. Her trademark approach of blending Chinese Chic with Modern results in a unique aesthetic that celebrates tradition tempered with simplicity and functionality which resonates the Scandinavian design of ECCO. Vice President Global Brand Management, Margit Gosau expressed her congrats on the success of ECCO SS14 WIS Event and his confidence in Brand Ambassador Program in China.

Lulu Liu
+86.21.2411.0029
[email protected]

Photo - http://photos.prnewswire.com/prnh/20140324/CN88997

SOURCE ECCO

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DevOps is all the rage these days and with good reason as it promises to reduce the time-to-market for new applications. It also promises to improve change management, allowing teams to deploy changes to their applications quickly and efficiently. However, DevOps isn’t something you buy, install, or implement; rather it is the symptom of an appropriate organizational system. In his session at DevOps Summit, Mark Thiele, EVP, Data Center Technologies at SUPERNAP International, will discuss how ...
In the midst of the widespread popularity and adoption of cloud computing, it seems like everything is being offered “as a Service” these days: Infrastructure? Check. Platform? You bet. Software? Absolutely. Toaster? It’s only a matter of time. With service providers positioning vastly differing offerings under a generic “cloud” umbrella, it’s all too easy to get confused about what’s actually being offered. In his session at 16th Cloud Expo, Kevin Hazard, Director of Digital Content for SoftL...
The WebRTC Summit 2014 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
SYS-CON Events announced today Sematext Group, Inc., a Brooklyn-based Performance Monitoring and Log Management solution provider, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Sematext is a globally distributed organization that builds innovative Cloud and On Premises solutions for performance monitoring, alerting and anomaly detection (SPM), log management and analytics (Logsene), search analytics (S...
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
SYS-CON Events announced today Arista Networks will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Arista Networks was founded to deliver software-driven cloud networking solutions for large data center and computing environments. Arista’s award-winning 10/40/100GbE switches redefine scalability, robustness, and price-performance, with over 3,000 customers and more than three million cloud networking ports depl...
Hosted PaaS providers have given independent developers and startups huge advantages in efficiency and reduced time-to-market over their more process-bound counterparts in enterprises. Software frameworks are now available that allow enterprise IT departments to provide these same advantages for developers in their own organization. In his workshop session at DevOps Summit, Troy Topnik, ActiveState’s Technical Product Manager, will show how on-prem or cloud-hosted Private PaaS can enable organ...
Countless business models have spawned from the IaaS industry. Resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his General Session at 16th Cloud Expo, Phil Jackson, Lead Developer Advocate at SoftLayer, will break down what we've got to work with and discuss the benefits and pitfalls to discover how we can best use them t...
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on T...
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting we...
Getting started is often the hardest part of any project, and converting your data center into a Git Repository is no different. In his session at 16th Cloud Expo, Christopher Gallo, Developer Advocate for SoftLayer, an IBM Company, will discuss some of the more popular configuration management suites, with some practical examples showing off the power of SaltStack. Hopefully, by the end of this presentation, you’ll be ready to stop deploying changes manually and enter the magical world of sof...
SYS-CON Media announced that IBM, which offers the world’s deepest portfolio of technologies and expertise that are transforming the future of work, has launched ad campaigns on SYS-CON’s numerous online magazines such as Cloud Computing Journal, Virtualization Journal, SOA World Magazine, and IoT Journal. IBM’s campaigns focus on vendors in the technology marketplace, the future of testing, Big Data and analytics, and mobile platforms.
SYS-CON Events announced today that SafeLogic has been named “Bag Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SafeLogic provides security products for applications in mobile and server/appliance environments. SafeLogic’s flagship product CryptoComply is a FIPS 140-2 validated cryptographic engine designed to secure data on servers, workstations, appliances, mobile devices, and in the Cloud....
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Ras...
DevOps tasked with driving success in the cloud need a solution to efficiently leverage multiple clouds while avoiding cloud lock-in. Flexiant today announces the commercial availability of Flexiant Concerto. With Flexiant Concerto, DevOps have cloud freedom to automate the build, deployment and operations of applications consistently across multiple clouds. Concerto is available through four disruptive pricing models aimed to deliver multi-cloud at a price point everyone can afford.