SYS-CON MEDIA Authors: Trevor Parsons, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Lane Bryant Hosts First Fashion Show in Collaboration with Isabel Toledo

NEW YORK, March 24, 2014 /PRNewswire/ -- Lane Bryant hosted their first ever designer runway show last night to showcase the retailer's collaboration with Isabel & Ruben Toledo. The show took place at the iconic Seagram Building, located in New York City. Editors from the nation's top publications were in attendance alongside bloggers and industry VIP to take part in the momentous occasion. The collection was designed based on an ideal held by Isabel, that when a person feels great in what they are wearing, they become unstoppable.

Lane Bryant Hosts First Fashion Show in Collaboration with Isabel Toledo

Portions of both the Spring & Fall collection were shown. Models walked the runway in sheath dresses and coats adorned in Isabel's signature patterns, tunics, and expertly draped cocktail dresses. Designs were presented in black, white, hues of gold and soft grey. Pieces were color blocked and complimented with hints of patterns displayed through the entire collection. The couture designer and tailor extraordinaire famously dressed First Lady Michelle Obama for the President's first inauguration. Her design for the First Lady was such a success, Isabel knew she had to integrate the coat and dress into this collection for Lane Bryant. Isabel Toledo says, "Dressing a Lane Bryant customer was not any different than dressing my own customers because I have women of all sizes that wear Isabel Toledo."

Isabel Toledo approaches the design process as a combination of engineering and poetry. She says, "All that experimentation, at one point you want to see it in a big way," adding, "to be able to apply everything I've learned to Lane Bryant is a dream." Isabel's spring collection for Lane Bryant is currently in stores and available to shop online. Price points range from $60.00 for her T-shirt design to $178.00 for a trench.  

About Lane Bryant®: Lane Bryant® is the nation's leading women's specialty retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to fashion conscious apparel as well as accessories, footwear, and Cacique® intimate apparel. Lane Bryant® fashions are available nationwide at its 775 Lane Bryant stores, and at lanebryant.com. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.

About Isabel and Ruben Toledo: ISABEL TOLEDO ENT INC. was launched in 1984 by newlyweds Ruben and Isabel Toledo. By 1991 they were participating in both New York and Paris Fashion Week. The Toledo's mounted their first exhibition at The Museum at FIT in 1997 titled Toledo Toledo – A Marriage of Art and Fashion, accompanied by a book by the same name. In 2005 the Toledo studio received The Cooper Hewitt National Design Award for their work in fashion. The same year Isabel Toledo received the prestigious Couture Council Award for Artistry in Fashion. The husband and wife collaborative work was once again the subject of both an exhibition and a Yale University Press publication titled "Fashion From the Inside Out" in 2009. In a moment of great significance, Isabel Toledo became a household name when Michelle Obama wore Toledo's iconic Lemon Grass ensemble to the historic presidential inauguration ceremony of her husband Barack Obama. The company will celebrate its 30 year anniversary as an independent design house which produces and sells everything with an Isabel Toledo label at their midtown studio headquarters in Manhattan's Tin Pan Alley.

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Lane Bryant Hosts First Fashion Show in Collaboration with Isabel Toledo

 

Isabel Toledo For Lane Bryant

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SOURCE Lane Bryant

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