SYS-CON MEDIA Authors: Gilad Parann-Nissany, Michael Bushong, Eric Brown, Kevin Benedict, PR.com Newswire

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SAS® Analytics in the cloud helps Lenovo hear voice of customers

SAS® Analytics in the cloud is helping Lenovo transform itself into the industry’s leading consumer-driven company.

Lenovo is running powerful big data analytics software from SAS, the global leader in analytics (per IDC and Forrester), on the public cloud infrastructure of Amazon Web Services (AWS). The computer manufacturer is combining insights from its own data with unstructured data, such as social media, product reviews, customer forums, call center logs and online chat sessions.

By mining, categorizing and modeling this diverse information, Lenovo can detect issues before they become pervasive. The result is strengthened customer satisfaction and a stronger brand for Lenovo.

Lenovo, the No. 1 PC maker in the world and No. 4 in smartphones, runs a broad and powerful solution that includes SAS Visual Analytics, SAS® Enterprise Miner, SAS Text Analytics, SAS Sentiment Analysis and other software. The company chose a cloud environment because it allows the global company to analyze voice-of-the-customer data and more in a cost-effective manner wherever a user happens to be.

Per Anthony Volpe, Lenovo Executive Director and Chief Corporate Analytics Officer, “Lenovo organizations all over the world are now accessing the SAS software. Lenovo plans to get more people trained so that it can further democratize analytics.

“We chose to deploy SAS in the AWS environment to reduce the cost, time and risk of pursuing a broad set of analytic projects,” said Volpe. “With cloud-based deployment, we lower our infrastructure investment and maximize use. We also bring analytics to bear much more quickly without long procurement, installation and deployment periods. The SAS software is there, ready to help optimize decisions to be integrated into business processes. SAS Analytics running in a cloud environment greatly increases our agility.”

Cloud-based SAS Analytics has fostered greater tolerance for risk-taking at Lenovo because it quickly returns results. “This encourages us to be more innovative, try more creative things. This can ultimately lead to the breakthrough solutions necessary to further solidify our relationships with our customers,” he said.

Lenovo draws from analytics best practices across industries, including consumer products, retail, grocery and commercial banking. The PC maker has also developed its own models and methods that drive core strategy and meet the needs of the Lenovo business and its customers.

In addition to addressing Lenovo customer-facing opportunities, SAS Visual Analytics running on the AWS cloud helped increase efficiencies for Lenovo in the supply chain, manufacturing, and sales and service operations, said Volpe.

Please read From Basics to Big Data With SAS® Visual Analytics to learn how SAS Visual Analytics turns big data into valuable insight.

Today's announcement was made at SAS Global Forum, the world's largest gathering of SAS users, attended by more than 4,500 business and IT users of SAS software and solutions. Select sessions and keynotes from the user conference will be livestreamed.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2014 SAS Institute Inc. All rights reserved.

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