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Big Data Industry Veteran Mike Sherman Joins Compare Metrics as Chief Technology Officer

Compare Metrics, the leading provider of Adaptive Commerce navigation and discovery tools, today announced that Mike Sherman has joined the company as chief technology officer. Mike brings more than 20 years of experience successfully building and managing engineering teams for enterprise software startups and late stage companies, with a strong focus on developing big data and personalization-centric products. As CTO, Mike will be responsible for development and delivery of the Compare Metrics Adaptive Commerce solutions and the company’s overall technology strategy.

Prior to Compare Metrics, Mike served as director of retail engineering for RichRelevance where he was responsible for the development of the company’s retail products. During his tenure, Mike tripled the engineering team in only 12 months and oversaw product integration during the Avail acquisition. Mike has served as vice president of engineering at Mocana where he doubled the size of the company’s engineering team, managed engineering teams in the U.S. and India, and led efforts to build new products that helped the sales team substantially grow its revenue. He has also served as vice president of platform engineering and data center operations for DemandTech, and vice president of engineering for Kareo.

“Compare Metrics is taking an incredibly innovative path to evolve product merchandising and personalized buying experiences through the creation of unique data and shopper preferences,” said Mike Sherman, CTO, Compare Metrics. “I am thrilled to join Compare Metrics, and look forward to working with the executive team to showcase the company’s Adaptive Commerce solutions to retailers around the globe.”

“The addition of Mike to our executive team is a huge win for Compare Metrics because he brings with him a depth of experience working with companies that are focused on personalization and creating useful technologies that run off of big data assets,” said Garrett Easthem, CEO, Compare Metrics. “With his extensive background in growing and overseeing engineering and technology teams, I am confident that Mike will play a major role in the evolution and overall success of our company.”

About Compare Metrics

Compare Metrics' Adaptive Commerce solution offers a more “humanized” approach to online product discovery, allowing consumers to use their own natural language to express personal preferences and style, rather than terminology driven by standardized merchandising categories and keywords. Adaptive Commerce solutions from Compare Metrics understand and react to what consumers want, resulting in increased shopper engagement and conversion, as well as improved relevancy and efficiency in demand generation and marketing strategies. The company is led by a team that combines extensive experience in retail technology with disruptive innovations that push the boundaries of machine learning and natural language processing. For more information, visit

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