SYS-CON MEDIA Authors: Elizabeth White, Pat Romanski, Carmen Gonzalez, Liz McMillan, Kevin Jackson

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Sweet Spot Marketing Adds Spanish-Speaking Staff, Launches Spanish Language Version of Company Website to Better Serve Clients in the Latino and Hispanic Markets

Sweet Spot Marketing, a Kansas City-area search engine marketing agency specializing in search engine optimization and paid search advertising, has launched a new marketing initiative aimed at serving the web-marketing, search engine optimization, and paid advertising needs of Spanish-speaking businesses and their customers around the Midwest.

"The Spanish language version of the Sweet Spot Marketing website is a tool that will allow us to reach out to a market of opportunity as great as any we've ever seen," said David Barnes, Founder and President of Sweet Spot Marketing. "In the State of Kansas alone, the Hispanic and Latino population represents over 10% of the population. That's over three-hundred thousand people, and a fair percentage are business owners who have an interest in marketing and advertising online. There's another two-hundred thousand Spanish-speaking individuals in Missouri. Nebraska and Oklahoma each have a large Hispanic and Latino population. To serve this valuable market, we've launched a Spanish language version of our website that covers every web marketing and advertising service we offer. We've hired a business research analyst and SEO expert who speaks fluent Spanish and Portuguese. And, we're in the process of recruiting a number of account representatives with similar language skills who also have a background in sales."

The Spanish language version of the Sweet Spot Marketing website launched March 10th. Click here to visit the new website. Ongoing development plans for the site include regular blog articles about web marketing, search engine optimization, social media, and paid advertising. All will be written in Spanish.

"Once again, this is just the beginning," said Barnes. "We'll be launching a Spanish language PPC campaign in the coming months. We hope to attract a lot of attention to the new Spanish version of the company website. It's all part of our plan to leverage new market opportunities, serve new markets, and grow in 2014. It's pretty exciting."

About Sweet Spot Marketing:

Founded in 2007, Sweet Spot Marketing has served businesses and advertising agencies alike, as a provider of Search Engine Marketing (SEM) services, including Search Engine Optimization (SEO), Paid Search Advertising (PPC), Content Development, Mobile Marketing, Local Search Optimization, Reputation Management, Search-friendly Web Design, and more.

The Sweet Spot Marketing offices are located in the One Nineteen shopping center in Leawood, Kansas. Visit www.sweetspotmarketing.com for more information or call (888) 505-7111 to reach Sweet Spot Marketing directly.

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