SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Yeshim Deniz, Nikita Ivanov, Sean Houghton

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Circle S Studio Drives Demand & Growth With Act-On for Agencies

Counts on Marketing Automation to Enhance Client Success and Support Strategic Direction

BEAVERTON, OR -- (Marketwired) -- 03/25/14 -- Act-On Software, a leading provider of cloud-based integrated marketing automation software, today announced that circle S studio, a digital marketing and design firm, has adopted Act-On for Agencies to enhance its own lead generation and content marketing programs as well as that of its clients. With Act-On, circle S studio has been able to strengthen its online marketing skills and services, helping to advance the agency's overall strategic direction.

Act-On for Agencies provides circle S studio with the flexibility to manage multiple client accounts, provision resources, and share assets across accounts using a single dashboard. The platform has also allowed the agency to control marketing automation on behalf of its clients.

"With Act-On, we don't have to ask our clients to go out and purchase marketing automation software on their own," remarks Tim Asimos, VP & Director of Digital Innovation at circle S studio. "Our clients don't speak the language of tech, and marketing automation is a term that doesn't mean anything to most of them."

Since rolling out the Act-On platform a year ago, circle S studio has seen tremendous results. "The seeds we planted are beginning to sprout. We're seeing a lot more leads, a lot more opportunities and wins coming in the door," said Tim. The agency credits its 400 percent increase in web traffic and improved efforts in content marketing to Act-On, and has used Act-On for Agencies to disseminate emails, create landing pages and forms, distribute eBooks, and track website visitors.

On behalf of one such client, a financial firm, circle S studio uses Act-On forms to see how their customers interact and engage with specific content; in doing this, the firm can easily tailor its outreach to actions taken and services requested -- accomplishing in a few keystrokes what might otherwise have required months of due diligence.

Act-On's comprehensive functionality enables circle S studio to graduate its clients from an elementary level of email marketing to an integrated approach to marketing that includes lead scoring, lead nurturing, social publishing, and campaign analysis.

Act-On has successfully helped circle S studio to bring clarity to chaos when it comes to multi-channel marketing and reporting, and has enabled the agency's clients to prioritize efficiency and effectiveness.

Concludes Tim, "Act-On has the power of the big boys, but it's easy to get started and it's a minimal financial investment. You get the support that lets you hit the ground running."

To learn how circle S studio drove more leads, generated more opportunities, and increased web traffic with Act-On, read the full case study here.

For more information on Act-On for Agencies, please visit our program site.

Converse with us on Twitter, circle us on Google+ and get to know our company on LinkedIn and Facebook. For marketing best practices and tips, read our Marketing Action blog. Use #ActOnSW and join the social conversation.

About Act-On
Act-On is a leading provider of integrated marketing automation software, helping 2000+ companies to tie inbound, outbound and nurturing programs together -- across email, web, mobile, and social. Our customers achieve superior Return on Marketing Investment by using sophisticated behavioral data to increase engagement throughout the customer lifecycle, reduce the cost of customer acquisition, and strengthen customer loyalty. Act-On's fresh approach to marketing automation gives its users full functionality without the complexity other systems impose, and makes campaign creation and program execution easier and faster. Act-On offers a best-in-class professional services team, around the clock customer support, and the APEX ecosystem of partners to provide clients with the tools they need to achieve marketing success.

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