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Balance Innovations Adds to Executive Team

LENEXA, KS -- (Marketwired) -- 03/25/14 -- Balance Innovations has welcomed Al Ruth as executive vice president of technology innovation.

Ruth is a veteran of the retail technology industry with 17 years of experience managing data warehouse database solutions and customer support for top-tier retail accounts. In this role, Ruth will be responsible for providing technical perspective in sales efforts, working with the account management team and driving key innovation efforts.

Before joining Balance Innovations, Ruth was a sales director for Teradata Corporation, where he served as the global liaison for the Walmart account. He worked with Walmart on the sales, support, and services teams to implement some of the largest data warehouse systems in the world. He also provided expertise on data visualization, business intelligence, data encryption and advanced analytics.

"Al brings a tremendous amount of sales and account management expertise, along with impressive technical acumen to the company," said Steve Rempel, president and CEO for Balance Innovations. "His experience with selling, implementing and supporting technology solutions at major retailers will help further solidify Balance Innovations' position as the leader in retail cash management and reconciliation solutions."

"I believe strongly in the value that Balance Innovations is able to add to its customers with its product suite," Ruth said. "I'm looking forward to leveraging the latest technologies in the industry to add new capabilities to the products, including mobility and solutions for customers with large and small form factors. Balance Innovations is in a unique position to allow customers to reduce costs and improve profitability across their stores."

About Balance Innovations
Balance Innovations is the leading developer of reconciliation and cash office management solutions for the retail industry. Our solutions integrate seamlessly with existing POS technologies to simplify and improve retailers' cash office management operations. Balance Innovations' premier product, VeriBalance, is an easy-to-use software solution that is helping retailers across the United States and Canada increase profitability and improve operations by reducing labor, bank fees and shrink while standardizing and enforcing best practices and corporate policies. Other products include: vbEPIX™, an electronic check processing solution; vbSecure™, an electronic-safe management product; vbScout™, a self-checkout management tool; and vbInSight™, a corporate reporting product. Customers range from independent grocers to Fortune 50 retailers. For more information, visit

Diane Collins
Director of Marketing

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