SYS-CON MEDIA Authors: Elizabeth White, Peter Silva, Liz McMillan, Yeshim Deniz, Pat Romanski

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Data From Hearst's Manilla Shows 63 Percent of Users Are "More On Time" With Fewer Late Charges Since Joining the Service

Manilla Users Enjoy the "Everything In One Place" Manilla Organization Experience Over Downloading Multiple Company Apps

NEW YORK, NY -- (Marketwired) -- 03/25/14 -- In a recent survey from digital account management service Manilla.com (www.manilla.com), 63 percent of users said they are "more on time" since joining Manilla and have made fewer late payments. The free and secure Manilla digital organization service is addressing a growing consumer need for a digital solution that helps simplify their lives, and this data suggests that Manilla's many free consumer features help active users save money, be more organized, and stay in control of their finances and household accounts.

"Manilla's organizational features were built to help busy consumers save time and money," said Jim Schinella, CEO of Manilla. "Manilla is a free and secure platform where users take control of their lives and can manage everything in one place, reducing the need to remember multiple passwords, download countless obscure apps, and have to manage old-fashioned paper bills and statements. The Manilla service does it all for you on mobile, tablet or Web."

The March 2014 survey demonstrated that users also rely on Manilla to:

  • Manage household, financial, utilities, healthcare accounts, subscriptions, daily deals and travel rewards programs (there are 4,000+ plus businesses on Manilla)
  • Keep tabs on account balances
  • Archive and retrieve documents with free storage of bills and statements
  • Manage local business accounts via the Custom Accounts feature
  • Share and co-manage bills with family using the new Bill Share feature

Businesses value partnering with Manilla because data and recent user surveys have consistently shown that Manilla users have higher advertising click-through rates and they more frequently visit linked company websites through Manilla. These customers also buy more and engage more often with the brand.

Manilla provides new opportunities for customer engagement, increased up-sell opportunities, and increased online account registrations in a highly targeted, paperless environment that is protected from competitive advertising.

About Manilla
Manilla organizes and simplifies people's lives by providing one secure access point to all household accounts and services. The free digital mailbox service helps consumers manage and share their mail and household accounts, including financial and brokerage, utility, travel, entertainment, subscription and healthcare accounts all through Manilla.com. Consumers can also use all of the Manilla features on the go by using Manilla's 4+ star customer-rated Android and iOS mobile apps. Under a single password, Manilla gives customers an automated, organized view of all of their account information, text and email reminders to pay bills, renew expiring subscriptions, and manage soon-to-expire daily deals, all with unlimited storage and seamless document retrieval.

Manilla is a company incubated within and backed by Hearst Corporation. Manilla is the recipient of the Webby Award and People's Voice Award for Best Banking/Bill Pay Service and was chosen as one of 10 best financial apps of 2014 by CNBC, as one of Google Play's Editors' Choice Picks in 2014, as a top service on Kiplinger's Personal Finance's 2013 Best of Everything List, and as one of Money Magazine's "Top Money Apps." For more information, please visit www.manilla.com/.

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