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SYS-CON MEDIA Authors: Elizabeth White, Pat Romanski, Yeshim Deniz, Liz McMillan, Roger Strukhoff

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All-New Audi A3 Earns IIHS Highest Rating of TOP SAFETY PICK+

HERNDON, VA -- (Marketwired) -- 03/25/14 --


  • 2015 Audi A3 receives "ADVANCED" rating for front crash prevention
  • Ratings reflect the importance Audi places on safety
  • All-new Audi A3 on sale in April

The all-new 2015 Audi A3 sedan equipped with Audi pre sense® front received the highest 2014 safety rating available from the Insurance Institute for Highway Safety (IIHS) earning a TOP SAFETY PICK+ (TSP+) rating.

Additionally, the A3 sedan earned an "ADVANCED" rating for front crash prevention which is the qualifier for the "+" portion of the TSP+ rating. The 2015 A3 received "GOOD" ratings for all crashworthiness tests, including Moderate Overlap Front Test, Side Test, Roof Strength Test, Head Restraints Test, and Small Overlap Front.

"The TOP SAFETY PICK+ rating for the A3 sedan demonstrates the full Audi commitment to safety," said Mark Del Rosso, Chief Operating Officer, Audi of America. "With a host of standard luxury features, industry-first technology and uncompromised design, the Audi A3 raises the bar as to what is expected out of entry-level luxury vehicles."

The all-new Audi A3 sedan goes on sale in April 2014 and will be priced from a base MSRP of $29,900. It will be joined later in the fall of 2014 by the Audi A3 Cabriolet, A3 TDI clean diesel sedan, the high-performance S3 sedan and in early 2015, the A3 Sportback e-tron® gasoline electric plug-in hybrid (PHEV). The A3 marks the first time that an A-segment vehicle will offer available features like MMI® technology, Audi drive select, 4G LTE connectivity and Bang & Olufsen® audio.

The Audi A3 will offer several advanced technology features which are new to the entry luxury segment, including: standard Audi pre sense® basic system which helps detect when an emergency maneuver is being made and prepares the vehicle and its occupant restraint systems in advance of a possible collision; and an optional advanced technology package, which includes Audi active lane assist, Audi pre sense® front and adaptive cruise control with stop and go. The A3 also introduces secondary collision brake assist and is the only vehicle to offer this system as a standard feature. The system automatically brakes the car after a collision so as to prevent a secondary collision with nearby or oncoming traffic.

IIHS Top Safety Pick Ratings
IIHS tests evaluate two aspects of safety: crashworthiness -- how well a vehicle protects its occupants in a crash -- and crash avoidance and mitigation -- technology that can prevent a crash or lessen its severity.

To determine crashworthiness, IIHS rates vehicles good, acceptable, marginal or poor, based on performance in five tests: moderate overlap front, small overlap front, side, roof strength and head restraints. In the area of crash avoidance and mitigation, IIHS assigns vehicles with available front crash prevention systems ratings of basic, advanced or superior, based on the type of system and performance in track tests.

For more information on the 2015 Audi A3, please visit http://www.audiusanews.com/newsrelease.do?id=3700&mid=16.

For video of the all-new A3, please visit
http://audiusanews.com/videogallery/view/18863277a253/0/2015-audi-a3-2.0t

ABOUT AUDI
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered 1,575,500 vehicles to customers globally in 2013, and broke all-time company sales records for the 4th straight year in the U.S. Through 2018, AUDI AG will invest about $30 billion on new products, facilities and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicles and business topics.

Starting MSRP of $29,900 for a 2015 A3 1.8T Premium. Limited availability, available for factory order. Prices exclude destination, taxes, title, other options and dealer charges. Dealer sets actual price.

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