|By RealWire News Distribution
|March 26, 2014 01:24 AM EDT
New capabilities empower digital marketers to focus on the consumer and create more engaging customer experiences
WAKEFIELD, Mass. and MAIDENHEAD, UK - March 25 2014 - SDL (LSE: SDL) announces new cloud-based solution capabilities across two key pillars of the SDL portfolio: SDL Social and SDL Campaigns. The latest release within SDL's Customer Experience Cloud (CXC) continues the ongoing focus on cloud delivery and provides enhanced capabilities for digital marketers. New features allow marketers to incorporate past buyer activities, while arming them with insights into future behaviours to intelligently structure more impactful and engaging marketing campaigns, greatly increasing the return on investment.
Today's digital marketers need solutions that provide the insight and actionable data to engage the always-connected customer. In this strategic release stemming from the January announcement of the CXC, SDL has enhanced the solutions portfolio with SDL Social and SDL Campaigns, empowering digital marketers to meet these needs across all customer touchpoints. Combining these solutions, marketers across the globe gain the ability to deliver impactful experiences throughout the customer journey, regardless of device or location, improving customer acquisitions and powering continuous digital campaigns.
SDL Social, as delivered through the SDL Customer Experience Cloud, provides marketers with the insights necessary to properly allocate digital marketing resources to improve targeting, engagement and ROI for customer acquisition. This new release offers a completely re-designed user experience providing richer context and data visualisations to drive actions across the marketing organisation.
New features of SDL Social include:
- SDL Customer Journey Analytics - Enhanced modelling of the quality of experiences that make up the customer's buying journey
- Optimised User Experience for Business Users - Increased access to superior customer conversations and social data with easy-to-interpret charts, graphs and data visualisations
- Pre-packaged Integration with the SDL Customer Experience Cloud - Seamless integration with other SDL applications, accelerating the ability to acquire customers, campaign globally and provide more contextually relevant experiences
Formerly known as the SDL Intelligent Marketing Suite, SDL Campaigns, delivered through the SDL Customer Experience Cloud, enables marketers to maintain a continuous cycle of engagement and understanding along each customer's unique journey. With these enhancements, marketers can listen to what the customer wants and engage with them at the right time, with the right message, in the right tone of voice, across the right channel, resulting in an enterprise-class marketing user experience for today's digital marketers.
With this release, SDL Campaigns delivers:
- A Robust Set of Platform Enhancements - Release includes seamless integration across the SDL ecosystem, simplified cross-product navigation with single sign-on and a unified look and feel
- New Digital Intelligence Offering - Enables real-time decision making and smarter campaign planning through the capture of real-time web interaction data
- Advanced Campaign Segmentation Interface - Powerful and easy-to-use, incorporates the strength and best-in-class features of the former Alterian AMS Selection Planner
"SDL has the unique ability to help marketers understand and define who their customers are, what they want and how to reach them through data driven insights," said Dennis van der Veeke, CTO at SDL. "Part of today's challenge in reaching the millennial audience is the ability to continuously engage the consumer with highly targeted content. Through the cloud delivery of SDL Social and SDL Campaigns, marketers now have the insight needed to drive digital experiences that result in increased ROI for organisations across the globe."
SDL will host a global webcast on Wednesday, April 2, 2014 at 11 a.m. EDT to preview the new features available in this release. To register and find out more details, please visit the event site here - http://goo.gl/dUtf8U
SDL (LSE: SDL) allows companies to optimize their customers' experience across the entire buyer journey. Through its web content management, analytics, social intelligence, campaign management and translation services, SDL helps organizations leverage data-driven insights to understand what their customers want, orchestrate relevant content and communications, and deliver engaging and contextual experiences across languages, cultures, channels and devices.
SDL has over 1,500 enterprise customers, over 400 partners and a global infrastructure of 70 offices in 38 countries. We also work with 72 of the top 100 brands. For more information, please visit http://www.sdl.com/.
SDL North America
Emily Held, Adam Novak
Daniel Couzens, Stacey Jones
+44 (0)207 437 0227
Read the original blog entry...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
Dec. 26, 2014 06:00 AM EST Reads: 2,308
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 26, 2014 06:00 AM EST Reads: 1,932
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will w...
Dec. 26, 2014 05:00 AM EST Reads: 1,844
DevOps is all about agility. However, you don't want to be on a high-speed bus to nowhere. The right DevOps approach controls velocity with a tight feedback loop that not only consists of operational data but also incorporates business context. With a business context in the decision making, the right business priorities are incorporated, which results in a higher value creation.
In his session at DevOps Summit, Todd Rader, Solutions Architect at AppDynamics, discussed key monitoring techniques...
Dec. 26, 2014 05:00 AM EST Reads: 1,769
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals.
The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to th...
Dec. 26, 2014 04:15 AM EST Reads: 2,664
SYS-CON Media announced that Centrify, a provider of unified identity management across cloud, mobile and data center environments that delivers single sign-on (SSO) for users and a simplified identity infrastructure for IT, has launched an ad campaign on Cloud Computing Journal.
The ads focus on security: how an organization can successfully control privilege for all of the organization’s identities to mitigate identity-related risk without slowing down the business, and how Centrify provides ...
Dec. 26, 2014 04:00 AM EST Reads: 1,728
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate.
Get ready to show them the money!
Dec. 26, 2014 04:00 AM EST Reads: 1,974
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open.
The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Dec. 26, 2014 02:45 AM EST Reads: 2,115
The term culture has had a polarizing effect among DevOps supporters. Some propose that culture change is critical for success with DevOps, but are remiss to define culture. Some talk about a DevOps culture but then reference activities that could lead to culture change and there are those that talk about culture change as a set of behaviors that need to be adopted by those in IT. There is no question that businesses successful in adopting a DevOps mindset have seen departmental culture change, ...
Dec. 26, 2014 01:45 AM EST Reads: 1,596
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, focused on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments.
Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud platfo...
Dec. 26, 2014 01:00 AM EST Reads: 2,425
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 26, 2014 12:00 AM EST Reads: 2,830
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY.
Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the ...
Dec. 25, 2014 04:00 PM EST Reads: 1,791
This builds on Puppet Labs' first class Windows support, including native .MSI packages for x32 and x64 operating systems, modules to extend common Windows server management tools, including Powershell, and integrations with Microsoft Azure and Visual Studio. By automating common Windows administration tasks, Puppet Labs is enabling users to adopt DevOps practices, thereby reducing the time needed to deploy applications from weeks to hours.
Dec. 25, 2014 04:00 PM EST Reads: 1,083
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals.
The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
Dec. 25, 2014 02:00 PM EST Reads: 2,472
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment.
In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
Dec. 25, 2014 12:30 PM EST Reads: 1,840