SYS-CON MEDIA Authors: Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel, Peter Silva

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Marketron Launches Mediascape Streaming to Integrate Multi-Inventory Type Reporting on Open Platform

Fully Integrated Cloud-Based Solution Enables Broadcasters to Access Cross-Media Reporting

HAILEY, Idaho, March 26, 2014 /PRNewswire/ -- Marketron, the leading provider of business software solutions and services for the media industry, today announced the beta launch of Mediascape Streaming, a new solution that provides 360-degree campaign management and streaming inventory reporting via a SaaS-based model. The newest solution on Marketron's Mediascape open platform, Mediascape Streaming is unmatched in the media industry, and allows advertisers to roll up reporting across all inventory types, including streaming. Available in a web-based model, Mediascape Streaming is accessible anytime, anywhere and from any device.

"With the launch of Mediascape Streaming, we are pleased to announce a comprehensive 360-degree campaign management reporting tool for our customers," said Tony Gaughan, CTO and SVP Products at Marketron. "As our customers continue to expand to new inventory types at the station level, Marketron is committed to providing the services necessary to support that growth."

Mediascape Streaming is built on the foundation of providing integrated reporting and proof of play capabilities for broadcasters' streaming business. Available through the Mediascape open platform, Marketron's solution closes the gap between disparate systems and allows for a single web-based login to increase business efficiencies industry-wide. Mediascape Streaming is a testament to the platform's growing functionality and integration with third-party providers. Marketron recently announced a Mediascape partnership with Efficio Solutions, in addition to the new Mediascape Streaming beta solution.  

"We are pleased to partner with Marketron to beta test the Mediascape streaming solution," said Trip Savery, Executive Vice President, Curtis Media Group. "Our listeners expect our brand to be wherever they choose, and we can now provide better visibility and accountability to our clients for the results of their integrated marketing campaigns."

Mediascape Streaming provides a number of benefits to media companies, including:

  • Lifecycle Campaign Management – With Mediascape Streaming, campaigns are created, propagated and billed from one seamless management tool. Available as a web-based solution, campaign management is available when you want it, and where you want it.
  • Integrated Cross-Media Reporting – The Mediascape open platform's reporting tools enable users to access all reporting in one place – including integrated reporting across all media types. As the popularity of streaming inventory grows, Mediascape Streaming allows for seamless integration of inventory and proof of play reports for broadcasters' streaming business.
  • Streamlined Invoice and Billing Process – Fully customizable, Mediascape Streaming offers flexible and automated invoicing and billing options. This new solution increases operational efficiencies and makes it easier for advertisers to do business with broadcasters.

Marketron is offering Mediascape Streaming as part of the growing Mediascape open platform program. To learn more about Mediascape Streaming and the Mediascape platform partnerships, please visit Marketron at NAB 2014 in Las Vegas, NV, April 7-10, or email [email protected].

About Marketron
Marketron is the media industry's leading provider of business software solutions and services, and specializes in revenue management and audience engagement solutions. With more than 7,000 media organizations served, Marketron solutions are the most widely used in the world and manage an estimated $15 billion in annual advertising revenue in the United States alone. The Marketron Mediascape platform is the only open architecture solution for the media industry, and effectively streamlines operational efficiencies through a web-based platform that is open for partner integrations. 

CONTACT: Naomi Weisenberg, (415) 675-8921, [email protected]

SOURCE Marketron

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