|By Marketwired .||
|March 26, 2014 06:00 AM EDT||
LONDON, UNITED KINGDOM -- (Marketwired) -- 03/26/14 -- Amobee, the company defining digital advertising, today announced its official sponsorship of Advertising Week Europe, the premier event for marketing and communications leaders, taking place in London from March 31 to April 4, 2014. Trevor Healy, Amobee CEO, will be a featured speaker in two panels and Robert Anderson, Amobee's advertising services director, will be presenting a workshop on Amobee 3D and Amobee RTB.
Over 100 events make up the Advertising Week Europe schedule and over 14,000 professionals from the advertising and marketing industry are expected to attend. As part of the company's official sponsorship of the conference, Amobee's industry-leading mobile advertising technology is powering the advertisements within the official Advertising Week Europe mobile app.
"The Mobile C-Suite"
On Tuesday, April 1 at 9:00am, Healy will join CEOs and executives from other leading mobile technology companies to discuss the future of mobile for brand advertisers and mobile users. The panel will be held at the David Lean Room at the BAFTA, London's home to the British Academy of Film and Television Arts.
"The VC View: Full Disclosure"
Also on Tuesday, April 1, Healy will sit down with industry expert and venture capitalist Philippe Botteri of Accel Partners for a deep dive into digital advertising and technology trends. They will discuss the hottest investment markets, and what will be the next big idea to disrupt today's market. The discussion is scheduled for 11:15 am in the David Lean Room at the BAFTA.
"The Art and Science of Mobile Advertising"
Robert Andersen, advertising services director for Amobee, will also present a hands-on workshop focusing on combining the creative and technical aspects of mobile advertising for the best possible return. Andersen will discuss how to push the envelope with mobile creative, using 3D mobile ads that go beyond HTML5's capabilities. Case studies will demonstrate how brands can leverage 3D for next-generation mobile ads as well as cutting edge technology to get that creative to the right customer at the right time, and increase ROI using real-time programmatic buying. The workshop will be held at 11:15 am in News Room Studio A at the BAFTA.
Amobee is defining digital advertising with comprehensive solutions and services for advertisers, publishers and mobile operators worldwide. Amobee technology enables its customers to run targeted, leading-edge mobile-centric ad campaigns on a global scale with unparalleled ROI. Amobee RTB DSP is the industry's most advanced programmatic platform for mobile and digital advertising. The proprietary Amobee 3D platform empowers advertisers to create realistic, interactive 3D ads that allow mobile users to engage with products in ways never possible before. Amobee is a division of SingTel's Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. Amobee was named "Mobile Marketing & Advertising Agency of the Year" at the 17th Annual Global Mobile Awards.