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SYS-CON MEDIA Authors: Liz McMillan, Esmeralda Swartz, Hovhannes Avoyan, Elizabeth White, Adrian Bridgwater

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CyberAlert Publishes New White Paper: ‘Media Monitoring 2014 — The Ultimate Guide’

CyberAlert today released “Media Monitoring 2014: The Ultimate Guide” — a free 40-page white paper containing tips, tactics and cost-saving techniques on news monitoring, broadcast monitoring and social media monitoring.

Developed to assist PR and marketing pros, the white paper includes numerous tips, tactics and techniques on optimizing media monitoring results and reducing costs. The white paper is available as a free download on CyberAlert’s website.

The white paper addresses a comprehensive range of topics on the use of media monitoring for various business applications, including PR and social media performance assessment, reputation management, competitive intelligence, crisis prevention and management, lead generation and customer service.

William Comcowich, president and CEO of CyberAlert, says the all-inclusive guide helps PR and marketing pros better understand how to utilize media monitoring services to benefit the entire organization.

“Media monitoring services add so many new features and enhancements every year that it’s hard to keep up. Many in PR and marketing don’t fully use the capability or features of their media monitoring service,” Comcowich said. “The white paper is a resource that professionals can use to assess the performance of their media monitoring programs and determine how they might be able to get better results at a lower cost.”

More details about the white paper are available on the CyberAlert website.

About CyberAlert:

Founded in 1999, CyberAlert (http://www.cyberalert.com) is a worldwide media monitoring service that offers one of the most comprehensive media coverage plans in the industry. CyberAlert® 5.0 monitors 55,000+ online news sources worldwide. CyberAlert Print covers over 25,000 in-print news sources worldwide. CyberAlert TV monitors the closed caption text and audio/video feed of over 2,100 news programs each day in all 210 markets in the U.S. CyberAlert Radio covers more than 250 news radio stations in the top 50 U.S. markets. For social media monitoring, CyberAlert Buzz monitors Twitter and Facebook, 100+ million blogs worldwide, 100,000 message boards, and over 200 video sharing sites like YouTube. CyberAlert offers a no-risk 14-day free media monitoring trial of its services.

Click here to subscribe to Media Monitoring News, CyberAlert's weekly newsletter that publishes a roundup of the best PR and marketing insights and articles.

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