SYS-CON MEDIA Authors: Elizabeth White, Liz McMillan, Pat Romanski, Esmeralda Swartz, Kevin Jackson

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Toyota brings largest hybrid family of vehicles, debuts beefy off-roaders, to 2014 Atlanta International Auto Show

ATLANTA, March 26, 2014 /PRNewswire/ -- Toyota will kick up some dust at this year's Atlanta International Auto Show by debuting its all-new 2015 TRD Pro Series truck and SUV lineup in Atlanta, from March 26-31. The world's largest automaker also is bringing the largest hybrid family of vehicles on the planet to its 20,000 square-foot booth at Georgia's largest indoor auto show.  

Toyota's all-new 2015 TRD Pro Series truck and SUV lineup debuts in the Southeast at Atlanta International Auto Show.

The 2015 Toyota Tundra, Tacoma and 4Runner will get even more aggressive with these new off-road packages designed by the experts at Toyota Racing Development (TRD). Atlanta is the first show in the Southeast, and only the third show in the world, where Toyota is displaying the TRD Pro Series lineup. For 35 years and counting, TRD has been an integral component of Toyota's success in the U.S., not only in numerous motorsports racing victories, but in the area of high quality performance parts and accessories. TRD has continually provided Toyota's car and truck customers with high quality performance parts, enabling countless enthusiasts the opportunity to seek the ultimate in on- and off-road performance. 

Show-goers will also explore nine Toyota vehicles with deep American roots, including the new 2014 Tundra and Corolla, as well as the Camry, Sienna, Sequoia, Venza, Avalon and Tacoma. The automaker's direct investment in the United States has been more than $19.5 billion in 10 manufacturing and parts facilities.

Attendees can enjoy an up-close look at Toyota's extensive hybrid family of vehicles, including the Avalon, Camry and Highlander. For the first time in the Southeast, Toyota will feature the 2014 Highlander Hybrid with new technologies that include enhancements in suspension performance and optimized electric power steering. The Prius Liftback, Prius v and Prius c will also be in Toyota's display of green technology. Toyota regularly accounts for more than half of the hybrid sales in America. For those interested in getting behind the wheel of Toyota vehicles at the auto show, the Avalon, 4Runner, Corolla, Highlander, RAV4 and Tundra are also available for test drives at the Toyota Drive Center.

Scion will also showcase its lineup, including the redesigned 2014 tC and the award-winning FR-S sports car, throughout the week. For more information, visit www.toyotanewsroom.com.  

About Toyota
Toyota, the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we've built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ nearly 40,000 people (more than 37,000 in the U.S.).  Our 1,800 North American dealerships sold more than 2.3 million cars and trucks in 2012 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today. 

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company's extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good.  (NYSE:TM)  For more information about Toyota, visit www.toyotanewsroom.com.  

Photo - http://photos.prnewswire.com/prnh/20140326/CL90264

SOURCE Toyota

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