SYS-CON MEDIA Authors: Elizabeth White, Yeshim Deniz, Glenn Rossman, Pat Romanski, Cynthia Dunlop

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100% Pure Adds Color to Its Marketing Campaigns With AgilOne

AgilOne, the cloud-based predictive marketing company, today announced that 100% Pure, an organic cosmetics company that is the only brand that uses fruit dyes to color its makeup, has decided to leverage the AgilOne platform to retain and delight customers. 100% Pure is growing at a rapid pace, and AgilOne Enterprise Edition will help the cosmetics retailer put effective VIP, welcome, shopping cart abandonment and replenishment campaigns in place.

100% Pure started as an eCommerce business, and because of the growing demand for its all-natural cosmetics line, the company has also opened multiple brick-and-mortar stores with plans for continued expansion in 2014. Having both an online and physical store presence means that the cosmetics retailer also needs to be conscious to capture a 360-degree snapshot of its customers shopping via both channels.

“We have a tremendous growth opportunity in front of us right now, and customer retention is a huge priority,” said Ric Kostick, CEO of 100% Pure. “With AgilOne, we will have the ability to easily understand customer data so that we can create tailored campaigns based on who buys what, when and from which channels. 100% Pure takes great care in developing all-natural cosmetics that customers love, and we knew it was time to apply the same care to our marketing efforts.”

The cosmetics retailer has a small internal team, so it really needed data-driven marketing platform that was easy to use. AgilOne Enterprise is designed for the everyday marketer, so a data science background is not necessary to send highly relevant campaigns. In addition, the AgilOne platform delivers Fortune 100-level predictive analytics-powered marketing at a very affordable price for SMB retailers like 100% Pure.

“AgilOne’s advanced predictive algorithms will let 100% Pure predict customer behavior and optimize overall customer responses,” said Omer Artun, CEO of AgilOne. “The typical retailer experiences 300 percent higher margins and retains 20 percent more customers with AgilOne Enterprise, and we look forward to seeing 100% Pure make better predictions and create long-term, profitable customer relationships.”

About 100% Pure

100% Pure is a fast growing prestige cosmetics company. Inspired by her garden, product developer Susie Wang created 100% Pure Cosmetics to complement her healthy lifestyle. Made with pigments from fruits and vegetables along with nature's best resources, 100% Pure marries all-natural ingredients with high-end cosmetics formulas to create beauty in a class of its own. 100% Pure sells through multiple channels of distribution with half of their sales through their company website, www.100percentpure.com, and the other half through specialty beauty retailers and their company owned boutiques (in Berkeley, Santana Row in San Jose, Oakridge in San Jose, SFO Airport, West Hollywood, and Sacramento). Six additional 100% Pure retail stores are slated to open by May 2014. 100% Pure is a small company that is growing very rapidly and on pace to have 50 branded retail stores in 3 years. Every quarter the company launches 30-50 new products across its brands in color cosmetics, hair care, skin care, and bath & body. 100% Pure is founded by innovators and formulators that create the absolute best cosmetic products in the world.

About AgilOne

AgilOne is a cloud-based predictive marketing platform. It is used by brands including Shazam, Sports Authority, Moosejaw and shopPBS.org. AgilOne helps marketers connect with the individual in every customer. AgilOne prescribes exactly the right marketing offer, makes each relationship more profitable, and simplifies the science of marketing. Based on a data science approach, AgilOne makes big customer data clean and smart. Then, AgilOne recommends which immediate actions will increase revenue. AgilOne is based in Mountain View, CA and is venture-funded by Sequoia Capital and Mayfield Fund. The company has been featured in well-respected publications and news programs including CNN, NPR’s Marketplace, and Internet Retailer magazine. For more information, please visit http://www.agilone.com.

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