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Answers Launches Shopper Ratings Product Reviews Platform to Extend Leadership in Voice of Customer Offerings for Brands and Retailers

Answers Corporation, the leading provider of cloud-based solutions that help brands, retailers and organizations measure, predict and improve the customer experience, has launched Shopper Ratings™, a platform for authentic product reviews, to expand its Answers Cloud Services (ACS) suite of products. Like Shopper AnswersTM, launched by Answers in late 2013, Shopper Ratings enables brands and retailers to capture the voice of their customers. By powering the generation, publishing and instant syndication of trusted ratings and reviews from verified customers, Shopper Answers improves the overall customer experience by delivering valuable product insights and increasing purchase confidence and sales.

The Shopper Ratings platform is a scalable, fully managed solution for both brand and retailer websites. Like most ACS products, Shopper Ratings is easy to use and quick to implement. Shopper Ratings provides the flexibility to generate product reviews through multiple channels, including: 1) through review submission forms on a site’s product pages, and 2) through branded, post-purchase email sent directly to customers. Answers also offers moderation for all submitted reviews, ensuring authenticity and compliance with reviews guidelines.

“We are excited to add Shopper Ratings to our ever expanding suite of products that measure and improve the customer experience for clients. Capturing timely feedback from customers is critical for understanding and meeting their needs. Shopper Ratings is a key component of any brand or retailer’s strategy for capturing voice of customer, increasing consumer confidence and driving sales,” said Jim Yang, Senior Vice President of Products, Marketing and Client Services for Answers.

Shopper Ratings exists on the same leading edge technological platform that powers the Answers premium syndication network, comprised of hundreds of the leading online retail destinations. Clients can collect and publish their user-generated reviews, then instantly distribute these reviews inline with rich product content that enhances the shopper experience across desktop and mobile devices.

For more information about Shopper Ratings, please visit: www.answers.com/page/shopperratings.

About Answers Corporation

Answers’ mission is to connect businesses, organizations and consumers with the right answers. Through Answers Cloud Services (ACS), Answers provides brands and organizations with world-class solutions that span the full consumer lifecycle — from optimizing customer acquisition to analyzing the customer experience to predicting future customer behavior to offering solutions to improve the customer experience. Privately held, Answers is headquartered in St. Louis with offices in Ann Arbor, New York City, Silicon Valley, Cleveland, London, Vancouver and Tel Aviv, among others. For more information about Answers and Answers Cloud Services, visit the premier Q&A community and top 25 comScore site, www.answers.com.

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