SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

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Digital Marketers Break News during “Speed Round” Press Briefing at ad:tech San Francisco

ad:tech San Francisco, the largest digital marketing event of the year, today hosted a speed round media briefing which highlights the show’s biggest news announcements from exhibitors in fast-paced, three minute presentations to ad:tech’s attending press. Presenters represented some of the most innovative companies in the digital marketing space.

ad:tech accepted early drafts of announcements exhibitors were planning to release during the show. These were evaluated for news value and level of interest to the greater ad:tech community. Entrants were judged by a panel of ad:tech executives for diversity, interest to the media as well as impact on the marketing and advertising industry. The top five announcing companies were chosen for an exclusive press screening to a gathering of the registered conference media.

“We look forward to this event at every ad:tech show and the quality of announcements at this year’s show was very exciting.” said Kimberly Dunn, marketing director at ad:tech. “These finalists and their individual announcements exemplify the talent, innovation and thought leadership that is present at every ad:tech event.”

Finalists include:

eZanga.com (booth 2624), a Delaware-based search engine and digital marketing company, launched AdPad V3®, their redesigned ad platform that allows advertisers to create and manage multiple pay per click and pay per call advertising campaigns all in one place.

Kapture (booth ID6), the only wearable technology device dedicated to audio, announced a successful speed round of funding led by CincyTech, completing a $680,000 investment which also included angel investors and Design 2 Matter, the Mountain View, CA-based industrial design firm that has designed and built the device.

Keepskor (booth NX62), a premiere solution provider in branded games on mobile devices, unveiled a new platform allowing for the easy creation of branded games in only a few clicks, resulting in higher engagement and higher message retention among core audiences.

Local Corporation (booth 2418), a leading local advertising and technology company, today revealed the results from its latest mobile shopper study. Commissioned by Local Corporation and conducted by the e-tailing group, the latest mobile shopper study, “Unlocking Today’s Mobile Shopper: What Drives Them to Buy,” explored current mobile local shopper behavior, including: what types of shopping apps connected consumers are using and consider most valuable; what types of mobile content drive purchases; and how comfortable consumers are with mobile payments.

WebSpectator (booth 2241), the world’s only real-time advertising exchange that measures actual “Time Spent” viewing ads, videos or any media component, announced in-market results from the use of its GTS ad viewability metric.

More Information:

About ad:tech

ad:tech is an interactive advertising and technology conference and exhibition that covers the entire digital marketing ecosystem. Worldwide events – 10 shows in six countries annually – blend keynote speakers, topic-driven panels and workshops to provide industry professionals with the tools and techniques they need to compete in a changing world. For more information, visit www.ad-tech.com.

ad:tech is owned by dmg events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, the Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. For more information on dmg events, visit www.dmgevents.com.

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