|By Business Wire||
|March 27, 2014 05:00 AM EDT||
ReachLocal Inc. (NASDAQ:RLOC), a leader in powering local online marketing for small to medium-sized businesses (SMBs), today announced that 1,000 clients have gone live on the ReachEdge marketing automation platform since its launch in the United States and Canada in September 2013.
As the cornerstone of the company’s new marketing software-as-a-service (SaaS) suite of products, ReachEdge includes proprietary marketing automation and lead capture and tracking technology, all delivered by a responsive website design that optimizes the desktop and mobile user experience. With this technology, businesses can convert more visitors into leads and more leads into paying customers.
Fifty-five percent of the first 1,000 clients who have gone live on ReachEdge are new ReachLocal customers. ReachEdge has seen adoption in North America by businesses in the healthcare, automotive, home services, legal and education industries and will be introduced in Australia and the UK during 2014.
On average, ReachEdge powered businesses increased their Google Quality Score by nearly seven percent 60 days after implementing ReachEdge. Nearly 25 percent of ReachEdge powered businesses increased their Google Quality Score by more than 15 percent 60 days after implementing ReachEdge. In addition, the typical ReachEdge powered business created a website with 21 total pages, 10 of which consist of original content from ReachLocal.
“Marketing automation has become imperative as companies support all the different channels across the Web and mobile,” said BIA/Kelsey Vice President and Senior Analyst Peter Krasilovsky. “Until recently, marketing automation has been driven by large enterprises, but now local businesses can participate as well, with products such as ReachLocal’s ReachEdge. It offers a simple solution to automate the entire lead capture and management process, helping SMBs allocate marketing dollars more efficiently by focusing on the activities that generate the most revenue.”
Local merchants relying on online marketing as a primary method of lead generation often struggle to manage multiple discrete products from different vendors. ReachEdge solves this complex problem by integrating website, advertising, SEO, lead management and tracking all into a single automated platform that enables business owners to optimize and measure their entire customer acquisition process.
“The keen customer interest in ReachEdge demonstrates the very real need for an integrated technology platform to analyze and automate the entire customer acquisition lifecycle,” said ReachLocal President Josh Claman. “We look forward to expanding our reach to new markets and becoming the digital marketing foundation for many thousands of forward-thinking customers.”
About ReachLocal Inc.
ReachLocal Inc. (NASDAQ: RLOC) develops online marketing and transaction solutions that power local commerce for SMBs, from lead generation and lead conversion to booking and buying. Our global distribution network includes local Internet marketing consultants and service professionals, along with select third-party agencies and resellers, across 5 continents. ReachLocal is headquartered in Woodland Hills, Calif. Subscribe to ReachLocal's free newsletter to receive news, tips and other online marketing insights.