Click here to close now.

SYS-CON MEDIA Authors: Eva Belanyiova, tru welu, Blue Box Blog, Kevin Jackson, Peter Silva

News Feed Item

First Publisher Roundtable Results Show Facebook Outperforms Twitter, Instagram, and Reddit for Driving New Referral Traffic to Leading Media Properties

VigLink and Netpop's Inaugural Report Shows Twice as Many Publishers Satisfied With Facebook Traffic as Compared to Twitter Traffic; Search Engine Marketing (SEM) Is Less Effective

SAN FRANCISCO, CA -- (Marketwired) -- 03/27/14 -- VigLink and Netpop today released their inaugural findings from Publisher Roundtable, a new collective intelligence platform for online content publishers, showing Facebook as the clear favorite social platform for driving traffic to a publisher's Web site. More than 250 Web publishers representing over 30 million unique visitors in monthly traffic are actively participating, including large media properties such as Huddler and Texture Media along with operators of independent blogs and forums. Members of Publisher Roundtable answer questions in online interviews about key topics to create reliable data that establish industry benchmarks and best practices for growing and engaging audiences.

"Publishers face enormous daily challenges trying to establish an audience and grow their businesses. We're pleased to partner with Netpop to support publishers of all sizes with the benefits of professional market research services usually reserved for only the largest companies," said Oliver Roup, CEO and founder of VigLink. "Participation in Publisher Roundtable has exceeded our expectations and we look forward to uncovering insights into additional areas of interest."

Publisher Roundtable is designed to allow publishers who participate to compare their business activities to those of other publishers facing similar challenges. Each member benefits from the collective intelligence in the community. Quantitative and qualitative methods of data collection are used to help online publishers establish their effectiveness across critical business issues such as average spend, channel effectiveness, and operations. The first online interview in Publisher Roundtable focuses on the strategies and tactics publishers use to acquire an audience.

"By partnering with VigLink, Netpop aims to help publishers of all sizes leverage the benefits of strategic market insights and the sharing economy to quickly learn how to strengthen their businesses," said Josh Crandall, Netpop CEO. "It's exciting to share actionable insights on content creation, building and retaining audiences with the passionate publishers who are looking for an edge in this dynamic industry."

Key results of the first interview reveal:

  • Audiences are growing: 6 in 10 visitors are new, rather than repeat visitors
  • Search engines account for 40% of all traffic for blogs/sites, it is more effective than referral and direct entry, and search is an especially important tool for larger blogs/sites
  • SEO is key to building audiences: 76% of publishers with a high percentage of new visitors receive traffic via SEO
  • Social media is key to retaining audiences: 81% of publishers with a high percentage of repeat visitors receive traffic via social media
  • Facebook is the most popular and effective social media site: 99% of all publishers receive traffic from Facebook, but only 41% are satisfied with the traffic they receive from the site

Another actionable insight is a detailed "map" of the blogosphere. Publisher Roundtable identifies the most popular content categories and determines how closely related these topics are to one another. The result is a useful diagram that gives publishers inspiration on how to evolve their content creation efforts.

There's no charge to join Publisher Roundtable and detailed results are available for free. In addition to analysis and reports authored by Netpop analysts, members can generate custom comparison reports, benchmarking their own performance to that of comparable publishers. Additionally, participating publishers can join their peers in private online forums, diving deeper into the topics.

Publisher Roundtable is designed to deliver up-to-date and highly actionable market intelligence that would be prohibitively expensive for any one publisher to generate on a regular basis. Participation only requires the completion of a 10-minute online survey. Publishers wishing to participate can sign up on the Publisher Roundtable home page or via email invitation from participating partners. For more information please visit PublisherRoundtable.com.

About Publisher Roundtable
Publisher Roundtable is a collective intelligence platform designed to help online content publishers of all types grow their business. Through insights and observations shared anonymously with peers, benchmarks can be set and best practices uncovered. Publisher Roundtable is a collaboration between Netpop and VigLink. Netpop is a San-Francisco-based market research and strategy firm that has supported global technology companies and Internet brands for over a decade. VigLink is a content monetization company that helps online publishers earn revenue from the commerce they drive.

About Netpop
Netpop is a San Francisco-based market research and strategy consulting firm with expertise in primary data collection and analysis. Through its new collective intelligence platform, Netpop is generating actionable market insights for businesses of all sizes. More information can be found at www.netpop.com and @NetpopSMB.

About VigLink
VigLink technology captures the value of content-driven commerce by making hyperlinks intelligent, allowing publishers to monetize and analyze out-clicks. The largest network of its kind, VigLink maximizes earnings for over 300,000 sites and works with more than 35,000 merchants, processing billions of page views and over five hundred million clicks every month. Founded in 2009 and based in San Francisco, VigLink is backed by top investors including Google Ventures, First Round Capital, and Emergence Capital. More information can be found at www.viglink.com or @VigLink.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption...
Akana, a leading provider of API Management, API Security and Cloud Integration solutions, announced that it is introducing DevOps automation to the API lifecycle. New capabilities in Akana's API Management platform significantly reduce the time required to update API definitions and versions. DevOps teams will be able to work faster in designing and developing APIs, as well as managing them at runtime and publishing them to a portal.
DevOps Summit at Cloud Expo New York is offering a limited time FREE "Expo Plus" registration option in New York. On site registration price of $1,95 will be set to 'free' for delegates who register during special offer. To take advantage of this opportunity, attendees can use the coupon code, and secure their registration to attend all keynotes, @DevOpsSummit sessions at Cloud Expo, expo floor, and SYS-CON.tv power panels. Special FREE registration givess access to all Containers and Microservi...
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not ...
We’re entering a new era of computing technology that many are calling the Internet of Things (IoT). Machine to machine, machine to infrastructure, machine to environment, the Internet of Everything, the Internet of Intelligent Things, intelligent systems – call it what you want, but it’s happening, and its potential is huge. IoT is comprised of smart machines interacting and communicating with other machines, objects, environments and infrastructures. As a result, huge volumes of data are bein...
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will addresses this very serious issue o...
Containers Expo Blog covers the world of containers, as this lightweight alternative to virtual machines enables developers to work with identical dev environments and stacks. Containers Expo Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Bookmark Containers Expo Blog ▸ Here Follow new article posts on Twitter at @ContainersExpo
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. 8th International Big Data Expo, co-located with 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. As advanced data storage, access and analytics technologies aimed at handling high-volume and/or fast moving data all move center stage, aided by the cloud computing bo...
Thanks to widespread Internet adoption and more than 10 billion connected devices around the world, companies became more excited than ever about the Internet of Things in 2014. Add in the hype around Google Glass and the Nest Thermostat, and nearly every business, including those from traditionally low-tech industries, wanted in. But despite the buzz, some very real business questions emerged – mainly, not if a device can be connected, or even when, but why? Why does connecting to the cloud cre...
SYS-CON Events announced today that SUSE, a pioneer in open source software, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SUSE provides reliable, interoperable Linux, cloud infrastructure and storage solutions that give enterprises greater control and flexibility. More than 20 years of engineering excellence, exceptional service and an unrivaled partner ecosystem power the products and support that help ...
Andi Mann has been serving as Conference Chair of the DevOps Summit since its inception. He is one of the world's recognized leaders in DevOps, and continues to be one of its most articulate advocates. Here are some recent thoughts of his in an interview we conducted in the run-up to the DevOps Summit to be held June 9-11 at the Javits Center in New York City. When did you first start thinking about DevOps and its potential impact on enterprise IT? Andi: I first started thinking about DevOps b...
SYS-CON Events announced today that MediaTek Labs will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. MediaTek Labs is a global ecosystem initiative supporting Wearables and Internet of Things device creation, application development, and services based around MediaTek chipset offerings. Developers can use the MediaTek LinkIt™ ONE development platform and the LinkIt ONE HDK to easily access the features and functions of the...
SYS-CON Events announced today that the "First Containers & Microservices Conference" will take place June 9-11, 2015, at the Javits Center in New York City. The “Second Containers & Microservices Conference” will take place November 3-5, 2015, at Santa Clara Convention Center, Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...