SYS-CON MEDIA Authors: Carmen Gonzalez, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel
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Bright House Networks and DirecTV Earn Top Customer Experience Ratings Among Abysmal TV Service Provider Scores, According to Temkin Group
TV Service Providers Earn Lowest Average Scores in Fourth Annual Temkin Experience Ratings Covering 268 Companies Across 19 Industries
|By PR Newswire
|March 27, 2014 08:31 AM EDT
WABAN, Mass., March 27, 2014 /PRNewswire/ -- Bright House and DirecTV deliver the best customer experience in the TV services industry, according to the 2014 Temkin Experience Ratings, an annual ranking of companies based on a study of 10,000 U.S. consumers.
Bright House continues its three-year reign as the highest-rated TV service provider, earning a rating of 63% and placing 160th overall out of 268 companies across 19 industries. While DirecTV has always ranked near the top of the list, this is its first year in second place, and it scored a 62% rating and placed 174th overall. At the other end of the spectrum, Comcast fell from the middle of the pack in 2013 to the very bottom of the pack in 2014, landing in 260th place overall with a rating of 47%.
"Consumers give TV service providers the lowest scores, highlighting an epidemic of terrible customer experience across the industry," states Bruce Temkin, managing partner of Temkin Group.
Here are some additional findings from the TV services industry:
- The ratings of all TV service providers in the 2014 Temkin Experience Ratings are as follows: Bright House (63%), DirecTV (62%), Dish Network/EchoStar (60%), Cox Communications (58%), Optimum (iO)/Cablevision (56%), Verizon (54%), AT&T (53%), Time Warner Cable (52%), Charter Communications (48%), and Comcast (47%).
- Cox Communications (+7 points), DirecTV (+4 points), and Time Warner Cable (+4 points) improved their ratings the most between 2013 and 2014.
- Comcast (-6 points), Optimum (iO)/Cablevision (-3 points), and Charter Communications (-2 points) were the only TV service providers whose ratings declined between 2013 and 2014.
- Overall, the TV services industry averaged a 54% rating in the 2014 Temkin Experience Ratings, making it the lowest ranked of any of the 19 industries. However, TV services is still one of the 15 industries to improve its rating over the past year, though it only increased by 0.4 percentage points.
Now in its fourth year of publication, the 2014 Temkin Experience Ratings examines the quality of the customer experience delivered by 268 organizations across 19 industries: airlines, appliance makers, auto dealers, banks, car rental agencies, computer makers, credit card issuers, fast food chains, grocery chains, health plans, hotel chains, insurance carriers, Internet service providers, investment firms, parcel delivery services, retailers, software firms, TV service providers, and wireless carriers.
To generate these ratings, Temkin Group asked consumers to evaluate their experiences with a company across three dimensions: functional (can you do what you want to do?), accessible (how easy is it to work with the company?), and emotional (how do you feel about the interactions?). Temkin Group then averaged these three scores to produce a company's Temkin Experience Rating.
In these ratings, a score of 70% or above is considered "good," and a score of 80% or above is considered "excellent."
The 2014 Temkin Experience Ratings, along with other ratings, can be accessed at the Temkin Ratings website, www.TemkinRatings.com.
The free report "2014 Temkin Experience Ratings" is available for download at the Customer Experience Matters® blog (ExperienceMatters.wordpress.com) and at the Temkin Group website, www.TemkinGroup.com.
About Temkin Group: Temkin Group is widely recognized as a leading customer experience research and consulting firm. Many of the world's largest brands rely on its insights and advice to steer their transformational journeys, and Temkin Group accelerates their results by combining customer experience thought leadership with a deep understanding of organizational dynamics. Rather than layering on cosmetic changes, Temkin Group helps companies embed practices within their culture by building four critical competencies: Purposeful Leadership, Employee Engagement, Compelling Brand Values, and Customer Connectedness. The firm's ongoing research identifies leading and emerging best practices for engaging the hearts and minds of customers, employees, and partners. For more information, contact Bruce Temkin at 617-916-2075 or send an email.
*Customer experience matters is a registered trademark of Temkin Group.
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