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LAUNCH!: The Critical 90 Days from Idea to Market

NEWPORT BEACH, Calif., March 27, 2014 /PRNewswire/ -- Every entrepreneur wants to launch a successful business but often struggles with how to bring their idea from inception to fruition. In "LAUNCH!: The Critical 90 Days from Idea to Market" (Portfolio/Penguin), serial entrepreneur Scott Duffy provides entrepreneurs with a 90-day playbook which clearly shows how to overcome that struggle and get their business or product off the ground quickly.

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"LAUNCH!: The Critical 90 Days from Idea to Market"  illustrates how to tap into enterprising instincts and build a business from the ground up. Known in business circles as "The Launch Guy," Duffy's approach comes from his own experience with successes and failures. Duffy's work with business gurus such as Tony Robbins and Richard Branson and brands like CBS Sportsline and FoxSports.com have offered him a behind-the-scenes view of how the most effective entrepreneurs build great companies.

"Ten years ago, the barriers to launching and building a successful company were often too high for small entrepreneurs, but in today's entrepreneurial economy, the barriers are lower, enabling businesses to successfully get off the ground in as little as 90 days," said Duffy. "Today, everyone is an entrepreneur--roughly 300 million people start roughly 150 million businesses around the world each year. About one-third (50 million) of those businesses will actually make it through their launch. It's not about building the next Google or Facebook; it's about planting a flag and transforming your passion into a moneymaking venture. It's about giving your ideas the structure they need to take off."

Duffy's practical approach can be leveraged by everyone from first-time entrepreneurs and established businesses seeking to launch a new product or service. LAUNCH! takes readers through the three phases of a launch:

  • Pre-launch Checklist: Develop a business plan with an end in mind and limit personal risk every step of the way
  • Fueling the Tank: Assemble resources, a team, and capital and get ready to launch
  • Countdown and Blastoff: Bring the idea to market by establishing partnerships, marketing initiatives and customer-engagement strategies

Every aspiring entrepreneur, whether inside a corporation or in their living room, needs this book to give them the guidelines to get their new business or product off the ground in 90 days. Visit http://scottduffy.com/  and http://launchproject.com/  for more information.

SCOTT DUFFY is the CEO of The Launch Project, a movement to inspire, mentor, and support entrepreneurs all over the world, providing a proprietary roadmap and systematic approach to take their big idea to market. During his career, Duffy has learned from some of the world's best business minds on how to launch and sustain business success, and his most recent venture was acquired by Richard Branson's Virgin Group. A former Board Member of Entrepreneurs Organization, Duffy is a sought after speaker and has provided commentary for numerous media outlets including CNBC, FOX News, The Wall Street Journal and Business Week. He lives in Newport Beach, Calif. with his wife and two children.

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