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Boost engagement, membership and donations with Activate Alumni's digital marketing toolkit

MSM, a leading digital marketing company focused on higher education, launches Activate Alumni

ROCHESTER, Mich., March 27, 2014 /PRNewswire-iReach/ -- MSM, a leading digital marketing agency focused on higher education, recently launched a resource specifically for alumni associations and university development. Activate Alumni consolidates MSM's higher education product offerings into a dedicated online digital marketing toolkit.

(Photo: http://photos.prnewswire.com/prnh/20140327/MN91739)

The Activate Alumni suite of programs helps universities:

  • Reconnect with lost alumni
  • Engage alumni on social channels
  • Increase membership and giving with microsites
  • Capture young alumni before they leave campus
  • Drastically improve email open and response rates

"Fifty percent of traffic to our alumni marketing campaigns is coming from users on mobile phones. Mobile accessibility is a key piece of all our products, from social apps on Facebook to donation microsites," said Joshua Moser, CEO and the lead strategist behind Activate Alumni.

"With high functionality on mobile, we are able to tap into twice the audience of a typical alumni campaign."

ActivateAlumni.com includes down-to-earth, accessible explanations of MSM's technical products for higher education, as well as more than a dozen case studies showcasing projects and results for schools including University of Maryland, Michigan State University, Washington State University, and more.

MSM also serves clients in hospitality, retail, and professional sports.

To learn more about Activate Alumni, contact Aaron Bedor, Vice President for Business Development, at 888-714-7814 or [email protected].

About MSM

MSM (getmsm.com) is a Detroit based social marketing company serious about measuring return on investment. The MSM team creates and executes holistic marketing plans that harness the potential of the latest social platforms, building seamless user experiences that inspire engagement and sales.

An alumni marketing agency built from years of higher education experience, MSM specializes in effective campaigns that span the digital spectrum including social, mobile, and the web at large. MSM has extensive practice navigating the institutional processes and engrained attitudes that often hold back effective alumni marketing initiatives.

MSM's proven Activate Alumni marketing programs connect both young and lapsed graduates with communication tracks that lead to engagement, donations, membership, and more. Activate Alumni programs combine mobile and social marketing strategies to capture and activate alumni where they're paying the most attention, then reconnect them with their alma mater.

Media Contact: Aaron Bedor, Activate Alumni, 888.714.7814, a[email protected]

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SOURCE Activate Alumni

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