SYS-CON MEDIA Authors: Adrian Bridgwater, Carmen Gonzalez, Dana Gardner, Elizabeth White, Yeshim Deniz

News Feed Item

TheKnot.com Releases 2013 Wedding Statistics

- Largest survey in US - 13,000 brides - finds average wedding budget in America rising despite more casual weddings -

NEW YORK, March 27, 2014 /PRNewswire/ -- XO Group Inc. (NYSE: XOXO), a global media and technology leader and creator of the top wedding website TheKnot.com, today released the results of its annual Real Weddings Study. This comprehensive report surveyed nearly 13,000 US brides and grooms married in 2013. TheKnot.com 2013 Real Weddings Study captures detailed information on the average cost of a wedding, average number of wedding guests, wedding style trends and other key statistics related to weddings in America.

Top Most Expensive Places to Marry in America

"Wedding budgets have been increasing steadily since the economic downturn of 2008, and in 2013, couples spent a record high average of nearly $30,000," said Carley Roney, cofounder of The Knot. "Couples are more focused than ever on creating a unique, personalized and once-in-a-lifetime experience for their guests – plus they're doing so in a modern way, by planning from their smartphones, publicizing details on social media and more."

Top 2013 Wedding Statistics

  • Average Wedding Cost: $29,858 (excludes honeymoon)
  • Most Expensive Place to Get Married: Manhattan, $86,916 average spend
  • Least Expensive Place to Get Married: Idaho, $16,159 average spend
  • Average Spent on a Wedding Dress: $1,281
  • Average Marrying Age: Bride, 29; Groom, 31
  • Average Number of Guests: 138
  • Average Number of Bridesmaids: 4 to 5
  • Average Number of Groomsmen: 4 to 5
  • Most Popular Month to Get Engaged: December (16%)
  • Average Length of Engagement: 14 months
  • Most Popular Month to Get Married: June and September (15% each)
  • Popular Wedding Colors: Blue (35%), Purple (26%), Pink (25%), Metallics (25%)
  • Percentage of Destination Weddings: 24%

Top 2013 Wedding Trends

GROWING BUDGETS. Couples are spending more on their weddings than ever. Following the trend of growing budgets for the past two years, wedding budgets are at an all-time high with the average wedding cost hitting $29,858, the highest level ever. Less couples (20%) say the economy affected their wedding budget – a statistic that has continually decreased year over year, since reaching an all-time high of 34% in 2009. Wedding standards also continue to rise, in fact, about 1 in 8 couples (14%) spent more than $40,000 on their nuptials, and nearly 1 in 4 (24%) didn't even have a budget.

GUESTS CONQUER ALL. Couples are concentrating on creating an experience for guests. Not only did spend per guest increase to $220, up nearly $26 per guest from 2009 when couples spent $194 per guest, but guest entertainment continues to gain popularity. This rapidly rising category only continues to grow – in 2013, nearly 1 in 3 couples (30%) provided additional guest entertainment, compared with just 11% in 2009. Additionally, while the number of brides who throw a rehearsal dinner, after-party or morning-after brunch has remained steady, brides are spending more money on these events. In 2013, brides spent an average of $1,184 on their rehearsal dinners (up from $1,135 in 2012) and $457 on their morning-after brunch (up from $429 in 2012).

TRADITIONS CONTINUE TO EVOLVE. Couples are foregoing some traditions to modernize their nuptials. Couples are becoming more liberal in their prewedding lifestyles; nearly 3 in 4 couples (74%) now opt to live together prior to getting married. Casual weddings are also on the rise, with 17% of brides classifying their weddings as casual in 2013, up from 12% in 2008. Along the same lines, couples aren't marrying in religious institutions as much as they used to; just 33% chose to do so in 2013, down from 41% in 2009. While the majority of brides still opt to take their spouse's last name (80%), this tradition is becoming less popular, down from 2009 when a whopping 86% changed their last names. Similarly, 1 in 10 (10%) brides kept their names in 2013, up from just 7% of brides who chose to do so in 2009.

SEASONAL SHIFTS. Summer is slowly making its way out of style as the wedding season. Summer is generally defined as wedding season, however, the trend toward beautiful summer weddings is shifting. In 2013, 35% of couples opted for sunshine-filled nuptials, down from 2009 when 41% of couples opted for the season. In recent years, fall has been making headway as the "new" wedding season, but the rise of fall weddings is pausing. In 2013, 32% of couples chose the season, down from its high of 36% in 2011. Spring is gaining traction with couples who aren't afraid of April showers; 26% of brides chose pretty spring weddings, up from 22% in 2011. Winter is also coming from behind to give couples gorgeous snow-filled portraits; though still the minority, 7% of couples chose a winter wedding in 2013, up from 5% in 2012.

PERSONALIZATION AT A PEAK. Weddings are the ultimate form of self-expression. The trend in weddings for many years has been to create a personalized experience, where the couples' personalities are evident in many areas of the wedding. This trend is on the rise, with couples opting for unique details like signature wedding cocktails, which 20% of couples had, up from just 12% in 2008, and hosting interactive food stations (15% of weddings in 2013, up from 13% in 2010). Couples are also personalizing their ceremonies into unique, touching experiences with a family member or friend officiating – just 57% of couples hired a professional ceremony officiant, down from 63% of couples who did so in 2009.

Top 25 Most Expensive Places to Get Married

Based on average cost of a wedding in 2013, couples spend the most on their weddings in the following areas in US.

  1. New York City (Manhattan): $86,916
  2. Long Island: $57,343
  3. North/Central New Jersey: $51,287
  4. Chicago: $48,449
  5. NYC Outer Boroughs: $47,121
  6. Santa Barbara/Ventura, CA: $44,214
  7. Rhode Island: $42,469
  8. Westchester/Hudson Valley, NY: $42,444
  9. Connecticut: $41,745
  10. Philadelphia: $40,350
  11. Los Angeles: $38,735
  12. South New Jersey: $38,620
  13. Washington, DC/Northern Virginia/suburban Maryland: $37,487
  14. Southern Florida (Miami, Fort Lauderdale and surrounding areas): $37,210
  15. Boston: $35,512
  16. Houston: $35,475
  17. Louisiana: $35,008*
  18. Lehigh Valley/Poconos, PA: $34,488*
  19. San Francisco: $33,836
  20. Orange County/Inland Empire, CA: $32,021
  21. Baltimore: $31,964
  22. Chicago Suburbs, IL: $31,489*
  23. Detroit: $31,044*
  24. San Diego: $30,885
  25. Maine: $29,854*

*New to Top 25 List in 2013

2013 Average Wedding Budget Breakdown

Category

2013 National Average Spend

2012 National Average Spend

Overall Wedding (excluding honeymoon)

$29,858

$28,427

Venue (reception hall)

$13,385

$12,905

Photographer

$2,440

$2,379

Wedding/Event Planner

$1,874

$1,847

Reception Band

$3,469

$3,084

Reception DJ

$1,038

$988

Florist/Decor

$2,069

$1,997

Videographer

$1,700

$1,619

Wedding Dress

$1,281

$1,211

Groom's Tuxedo

$248

$230

Wedding Cake

$546

$560

Ceremony Site

$1,793

$1,711

Ceremony Musicians

$588

$554

Invitations

$443

$453

Limousine

$732

$708

Favors

$281

$289

Rehearsal Dinner

$1,184

$1,135

Engagement Ring

$5,598

$5,431

Catering (price per person)

$66

$63

Officiant

$260

$246

Figures based on respondents who hired a professional vendor for the service.

Notable Regional Differences

TheKnot.com 2013 Real Weddings Survey can be broken down on a region-by-region basis across more than 80 markets. Regional highlights include:

  • Cost of Weddings: New York City (Manhattan) and Long Island have the highest average wedding spend ($86,916 and $57,343, respectively), and Utah and Idaho brides had the lowest average wedding spend ($16,816 and 16,159 respectively), excluding honeymoon.
  • Marriage Age: The NYC Outer Boroughs and Nevada have the oldest brides (33.1 and 32.3 years respectively), whereas Utah and West Texas have the youngest brides (25.7 and 26.7 years), on average.
  • Engagement Length: Idaho and Rhode Island brides have the longest engagements (21.8 and 20.3 months respectively), while brides in Wyoming and Utah have the shortest (10.5 and 10.6 months), on average.
  • Wedding Size: On average, Nebraska and Iowa brides have the largest number of wedding guests (222 and 195 respectively), and Nevada and Hawaii brides still have the smallest number of wedding guests (63 and 81).
  • Wedding Style: Savannah, GA, and Hawaii have the most casual weddings (41% and 38% respectively), while Manhattan and North/Central NJ had the most formal (black-tie) weddings (40% and 35% respectively).
  • Wedding Dress Spend: Brides in Manhattan and Long Island, NY, spend the most on their dresses ($3,027 and $2,160 respectively), while Alaskan and Oklahoman brides spend the least ($804 and $859 respectively).
  • Honeymoon: Couples from West Virginia (89%), Utah (88%) and Tennessee (88%) are most likely to book a honeymoon, while couples in Alaska and Nevada are still least likely to honeymoon (43% and 44% respectively).
  • Gift Registry: Brides in Iowa and Nebraska are the most likely to register for wedding gifts (98% and 97% respectively), while brides in Hawaii and Nevada are least likely to register (62% and 69% respectively).

About TheKnot.com 2013 Real Weddings Survey 
The 2013 Real Weddings Survey captured responses from nearly 13,000 US brides married between January 1 and December 31, 2013. Respondents were recruited throughout the year from TheKnot.com and WeddingChannel.com membership, which represents nearly 80% of brides nationwide. Brides received survey invitations shortly after their wedding date and were asked a comprehensive series of questions about the event and their planning process. All qualified respondents attested that they:

  • Were 18 or older
  • Had a wedding in 2013

Survey respondents represent a variety of ethnicities and educational and income levels, and are geographically dispersed across the country. The survey and data management partner for the study was Decipher Inc.

About XO Group Inc.
XO Group Inc. (NYSE: XOXO; http://www.xogroupinc.com), is a global media and technology leader devoted to weddings, pregnancy and everything in between, providing young women with the trusted information, products and advice they need to guide them through the most transformative events of their lives. Our family of premium brands began with the #1 wedding brand, The Knot, and has grown to include WeddingChannel.com, The Nest, The Bump, and Ijie.com. XO Group is recognized by the industry for being innovative in all media – from the web to social media and mobile, magazines and books, and video – and our groundbreaking social platforms have ignited passionate communities across the world. XO Group has leveraged its customer loyalty into successful businesses in online sponsorship and advertising, registry services, ecommerce and publishing. The company is publicly listed on the New York Stock Exchange (XOXO) and is headquartered in New York City. Follow XO Group on Twitter @xogroupinc.

How much does the average wedding cost?

 

The Knot logo.

 

Photo - http://photos.prnewswire.com/prnh/20140327/NY92409-INFO-a
Photo - http://photos.prnewswire.com/prnh/20140327/NY92409-INFO-b
Logo - http://photos.prnewswire.com/prnh/20120618/MM26636LOGO-a

CONTACT: Stephanie Fraiman 
Public Relations Manager 
XO Group Inc. 
(212) 515-3595 
[email protected] 

SOURCE XO Group Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
In his session at WebRTC Summit, Peter Dunkley, Technical Director at Acision, will look at creating interactive communications via the web by adding messaging, file transfer, and group communication (group chat and audio/video conferencing) into the web experience. He will also discuss potential applications of this technology in areas including B2B, B2C, P2P, and gaming. Peter Dunkley is Technical Director at Acision. He graduated from The University of Edinburgh in 2000 with a BSc (Hons) in ...
What if, during a snow emergency, an on-the-ground sensor could automatically trigger a relevant emergency notification related to snowfall and road impact. And then, after it’s triggered, that notification is delivered intelligently to individuals based on an extensive set of rules designed to alert the most available and capable responders. This “what if” question about “smart highways” is short-sighted. We are already there, and we are only getting started. While mainstream attention is pai...
There are 182 billion emails sent every day, generating a lot of data about how recipients and ISPs respond. Many marketers take a more-is-better approach to stats, preferring to have the ability to slice and dice their email lists based numerous arbitrary stats. However, fundamentally what really matters is whether or not sending an email to a particular recipient will generate value. Data Scientists can design high-level insights such as engagement prediction models and content clusters that a...
In his session at 16th Cloud Expo, Simone Brunozzi, VP and Chief Technologist of Cloud Services at VMware, will review the changes that the cloud computing industry has gone through over the last five years and share insights into what the next five will bring. He will chronicle the challenges enterprise companies are facing as they move to the public cloud. He will delve into the “Hybrid Cloud” space and explain why every CIO should consider ‘hybrid cloud’ as part of their future strategy to a...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...
Avnet, Inc. has announced that it ranked No. 4 on the InformationWeek Elite 100 – a list of the top business technology innovators in the U.S. Avnet was recognized for the development of an innovative cloud-based training system that serves as the foundation for Avnet Academy – the company’s education and training organization focused on technical training around top IT vendor technologies. The development of this system allowed Avnet to quickly expand its IT-related training capabilities around...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
A new definition of Big Data & the practical applications of the defined components & associated technical architecture models This presentation introduces a new definition of Big Data, along with the practical applications of the defined components and associated technical architecture models. In his session at Big Data Expo, Tony Shan will start with looking into the concept of Big Data and tracing back the first definition by Doug Laney, and then he will dive deep into the description of 3V...
Why does developer experience matters, what makes for a great developer experience and what is the relationship between developer experience and the broader field of user experience? Software developers are gaining more influence over the purchase decisions of technologies with which they must build on and with which they must integrate. For example, the success of Amazon Web Services, Heroku and MongoDB has been driven primarily by individual software developers choosing to use these tools, ra...
The cloud has transformed how we think about software quality. Instead of preventing failures, we must focus on automatic recovery from failure. In other words, resilience trumps traditional quality measures. Continuous delivery models further squeeze traditional notions of quality. Remember the venerable project management Iron Triangle? Among time, scope, and cost, you can only fix two or quality will suffer. Only in today's DevOps world, continuous testing, integration, and deployment upend...
Cloud and Big Data present unique dilemmas: embracing the benefits of these new technologies while maintaining the security of your organization's assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? In...
There are lots of challenges in IoT around secure, scalable and business friendly infrastructure for enterprises. For large corporations, IoT implementations are one of the top priorities of the decade. All industries are seeing a competitive need to sustain by investing in IoT initiatives. The value addition comes from improved customer service, innovative product and additional revenue streams. The data from these IP-connected devices can be leveraged for a variety of business applica...