|By PR Newswire||
|March 27, 2014 01:54 PM EDT||
NEW YORK, March 27, 2014 /PRNewswire/ -- Paul Elliott, Managing Partner at Publicis Groupe's Rosetta, headlines today's Adobe Summit Retail Industry Super Session with a presentation titled "The Future of Retail: Insights from Retail Innovators" that will be presented in partnership with Michael Klein, Director, Industry Strategy and Marketing at Adobe and Ryan Bonifacino, Vice President, Digital Strategy at Alex and Ani, LLC. The presentation takes place today from 9:30-10:30 a.m. MDT in front of the general audience in Ballroom AC.
In the presentation, Elliott will highlight omni-channel mandatories for retailers and illustrate the role of technology in moving consumers from experiences to brand engagement. Elliott was recently featured in Ad Age with an opinion piece about the need for retail marketers to know their customers on a deeper level before rushing for beacon-tech gold.
"We must start to better understand the needs and wants of today's consumers, who are empowered by their own use of technology and informed by their social connections," said Elliott. "They are longing for unique and highly personalized experiences that demonstrate an understanding of who they are and a valuing of their business and loyalty. Yet all too often, retailers continue to fail to deliver on those expectations because of organizational siloes, lack of visibility to the customer across channels, and the belief that we need to 'comp' or repeat everything we did last year."
In partnership with Adobe, Rosetta recently launched a customizable and scalable proprietary extension of Adobe Experience Manager (AEM) that connects with IBM WebSphere Commerce, giving marketing and IT departments greater ability to manage and optimize the commerce and content ecosystem, from brand engagement to immersive shopping experiences to checkout. You can watch a demo of the proprietary solution here.
To learn more about how AEM can connect customer contact across channels, you can also watch the newly launched video from Rosetta and Adobe.
Adobe Summit is a prestigious event focused on reinventing marketing in a digital world. Summit combines innovative strategies, expert insights and hands-on experiences to help marketers thrive in an ever-changing landscape. For more information, please visit Rosetta.com or reach out to Mike Brunst at [email protected].
Rosetta. Unlocking and Activating Human Behavior.
Rosetta is a Customer Engagement Agency for the Empowered Age. We combine human insights, technology and next-generation storytelling to craft meaningful connections that drive tangible results.
Brittany Slattery, Rosetta