|By PR Newswire||
|March 27, 2014 02:59 PM EDT||
TORONTO, March 27, 2014 /PRNewswire/ - The advertising campaign "La je-ne-sais-quoi télé" created by Lowe Roche Advertising on behalf of Groupe Média TFO won top honours in the Government & Non-Profit category at the David Ogilvy Awards held in New York March 25th. Every year, the Advertising Research Foundation (ARF) holds one of the most rigorous competitions to attract and reward internationally recognized brands, such as Coca-Cola, ESPN, Revlon and Guinness, to name but a few.
The award represents a special acknowledgement for Groupe Média TFO and its advertising agency Lowe Roche. "We are very proud of Lowe Roche's creative work and particularly happy that our critically acclaimed advertising efforts have led to record levels in terms of audience growth. In an ultra-competitive market in which media is undergoing a profound transformation, the outstanding results of our educational content confirm the relevance of our actions. We wish to congratulate the creative and planning teams at Lowe Roche who develop original, intelligent and winning campaigns!" stated Pascal Arseneau, Senior Director of Marketing at Groupe Média TFO.
The David Ogilvy Awards, named after an advertising legend, reward creative use of research in advertising development. "Organizations that set themselves apart are those that can anticipate their clients' needs, that can adjust quickly and that use innovative production and advertising methods," added Glenn O'Farrell, President and Chief Executive Officer. The competition fosters campaigns that show a good understanding of how market intelligence can be used to create strong campaigns that translate into increased operating results and brand loyalty.
The video file that was presented to the Advertising Research Foundation can be viewed here: Groupe Média TFO « Je-ne-sais-quoi Tele »
About Groupe Média TFO
Groupe Média TFO is a public educational organization that distributes award-winning French-language educational and cultural media content, as well as associated complementary contents tailored to the needs and aspirations of their target audiences. In this spirit, TFO contributes to the civic and cultural enhancement of the Francophone community of Ontario, and makes its contents available on a wide range of multimedia platforms. Based in Toronto, TFO is the largest producer and broadcaster of French-language educational products in Canada.
SOURCE Groupe Média TFO
We’re entering a new era of computing technology that many are calling the Internet of Things (IoT). Machine to machine, machine to infrastructure, machine to environment, the Internet of Everything, the Internet of Intelligent Things, intelligent systems – call it what you want, but it’s happening, and its potential is huge. IoT is comprised of smart machines interacting and communicating with other machines, objects, environments and infrastructures. As a result, huge volumes of data are bein...
May. 27, 2015 11:51 AM EDT
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust...
May. 27, 2015 11:30 AM EDT Reads: 281
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at @ThingsExpo, Andrew Bolwell, Director of Innovation for HP's Printing and Personal S...
May. 27, 2015 11:30 AM EDT Reads: 3,892
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, June 9-11, 2015, at the Javits Center in New York City. Learn what is going on, contribute to the discussions, and ensure that your enter...
May. 27, 2015 11:15 AM EDT Reads: 1,982
SYS-CON Events announced today that EnterpriseDB (EDB), the leading worldwide provider of enterprise-class Postgres products and database compatibility solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. EDB is the largest provider of Postgres software and services that provides enterprise-class performance and scalability and the open source freedom to divert budget from more costly traditiona...
May. 27, 2015 11:00 AM EDT Reads: 1,523
T-Mobile has been transforming the wireless industry with its “Uncarrier” initiatives. Today as T-Mobile’s IT organization works to transform itself in a like manner, technical foundations built over the last couple of years are now key to their drive for more Agile delivery practices. In his session at DevOps Summit, Martin Krienke, Sr Development Manager at T-Mobile, will discuss where they started their Continuous Delivery journey, where they are today, and where they are going in an effort ...
May. 27, 2015 11:00 AM EDT Reads: 1,285
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, explored the synergies in these two approaches, with practical tips, techniques, research data, wa...
May. 27, 2015 11:00 AM EDT Reads: 6,595
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will addresses this very serious issue o...
May. 27, 2015 10:30 AM EDT Reads: 795
“We are strong believers in the DevOps movement and our staff has been doing DevOps for large enterprise environments for a number of years. The solution that we build is intended to allow DevOps teams to do security at the speed of DevOps," explained Justin Lundy, Founder & CTO of Evident.io, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
May. 27, 2015 10:30 AM EDT Reads: 4,630
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
May. 27, 2015 10:30 AM EDT Reads: 5,158
There is no question that the cloud is where businesses want to host data. Until recently hypervisor virtualization was the most widely used method in cloud computing. Recently virtual containers have been gaining in popularity, and for good reason. In the debate between virtual machines and containers, the latter have been seen as the new kid on the block – and like other emerging technology have had some initial shortcomings. However, the container space has evolved drastically since coming on...
May. 27, 2015 10:15 AM EDT Reads: 1,259
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists will peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud en...
May. 27, 2015 10:00 AM EDT Reads: 1,794
Containers Expo Blog covers the world of containers, as this lightweight alternative to virtual machines enables developers to work with identical dev environments and stacks. Containers Expo Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Bookmark Containers Expo Blog ▸ Here Follow new article posts on Twitter at @ContainersExpo
May. 27, 2015 10:00 AM EDT Reads: 899
If cloud computing benefits are so clear, why have so few enterprises migrated their mission-critical apps? The answer is often inertia and FUD. No one ever got fired for not moving to the cloud - not yet. In his session at 15th Cloud Expo, Michael Hoch, SVP, Cloud Advisory Service at Virtustream, discussed the six key steps to justify and execute your MCA cloud migration.
May. 27, 2015 09:30 AM EDT Reads: 2,914
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
May. 27, 2015 09:30 AM EDT Reads: 6,559